One of the most common things a potential LifeVantage distributor will hear is the background of a Dr. Joe McCord. Dr. Joe McCord and LifeVantage Protandim are almost synonymous at this point. LifeVantage would like for potential distributors to believe they are synonymous because it gives the impression that Protandim was developed by a doctor. However we know that Protandim was invented by Paul Myhill who has no medical background.
Since this fact seems to be public knowledge it was quite puzzling to find the following on LifeVantage.com
You can see this page archived at the Internet Archive Wayback Machine on May 14, 2010.
[Click to see the larger, more readable view...]
Here's a quote:
"Our breakthrough product, Protandim, was created by Dr. Joe McCord, a world-renowned scientist, pioneer of Free Radical Biology, and discoverer of the anti-aging enzyme Superoxide Dismutase in 1969. He received the Elliot Cresson Medal from The Franklin Institute—awarded to distinguished inventors and scientists, putting Dr. McCord in the same company as Pierre and Marie Curie, Alexander Graham Bell, Orville Wright, and Henry Ford."
I added a little bolding for emphasis on the company claiming that Protandim was created by Dr. Joe McCord. This seems to be the lie the company is still telling as I write this on May 14th, 2011.
The rest of the quote is also noteworthy. They mention a lot of prestigious people. If you didn't know that it was a lie about Dr. Joe McCord creating Protandim you might judge Protandim to be the "breakthrough product" the page touts. However, we know better. We know the truth because Protandim inventor Paul Myhill spilled the beans in an interview with Blogtalk radio. He specifically states:
Because the core composition came from a very unlikely source – me – we initially decided to hide that fact for marketing purposes and instead rely on the impeccable background of Dr. McCord.
It sounds like Paul Myhill was wrong about one thing... the word "initially." Years after he admitted to the deceit the company continued to hide the fact that Dr. McCord didn't create Protandim. In the previous quote we also see how the company is relying on his impeccable background. As of the original publishing of his article, the company continued to mislead consumers by giving them the impression Dr. McCord was prominently involved when in fact his name isn't on the patent. The page gives no mention to Paul Myhill as the inventor at all.
In fact, in a June 30, 2009 filing with the Securities Exchange Commission, LifeVantage states:
"The original inventors of Protandim, William Driscoll and Paul Myhill, assigned all patent filings to LNC, our wholly owned subsidiary, and the assignment has been filed with the United States Patent and Trademark Office (“USPTO”)."
I've added bolding there to make it clear.
The original article above exposed LifeVantage's lie about McCord inventing Protandim. This caused McCord and LifeVantage to change their story. At the 2011 Protandim conference for distributors, McCord gives another version about the invention of Protandim, one that gives the impression he had a significant role in creating Protandim.
"What I was presented with was a list of 41 potential ingredients for a product [Myhill and Driscoll] wanted to call Protandim. And I went through the list and penciled out rapidly about 36 of those ingredients because they were either not of interest or not likely to be effective. What I was left was 5 botanicals..."
As we'd soon find out from an official letter from McCord himself in 2005, clearly this story is another lie intended to cover up the first lie.
Paul Myhill has supplied irrefutable documentation from McCord himself that his contributions do not qualify him as inventor of Protandim. McCord says specifically, "Again, I must congratulate you and Paul for having framed the concept of Protandim so close to its final embodiment, prior to the beginnings of our association.":
This makes it clear that McCord and LifeVantage not only lied once about him inventing Protandim, but multiple times. It's just another reason why you shouldn't trust anything LifeVantage says.
Update 3: As of September 9th, 2011, LifeVantage has updated the language on the page to read, "Dr. Joe McCord is the scientist behind our breakthrough product, Protandim." This replaces the text of "Our breakthrough product, Protandim, was created by Dr. Joe McCord."
Update 4: This article shows that McCord was passing himself off as the inventor early on in LifeVantage's history.
Originally posted 2011-05-14 21:26:18.This post involves:
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