Someone pointed me to LifeVantage's new FAQ on Protandim. It's not nearly as good as our Protandim Scams FAQ, but we figured it was worth writing about anyway. Here, I go through each item on their FAQ and add in some of the information consumers should have that LifeVantage conveniently forgot to put in there.
What is Nrf2?
Nrf2 is a protein that binds itself to a DNA sequence. It has been called the "master regulator of the body's aging process." When activated, Nrf2 enters the nucleus of a cell and stimulates protective genes and enzymes to neutralize the effects of free radicals and other reactive substances.
What they don't say: When we created Protandim we didn't know what Nrf2 was and for years never mentioned Nrf2 in any of our literature. However, since science seems to be showing that it is important we'll mention it as well. Also, Cheap Curcumin in Protandim Activates Nrf2 by Stimulating Free Radical Production and our product isn't shown to do any more than that product that costs hundreds less and may already be in your kitchen.
How is Protandim different from other antioxidant supplements?
Made from five natural plant ingredients, Protandim is the only supplement clinically proven to reduce oxidative stress by an average of 40 percent in 30 days. Protandim activates Nrf2, which turns on the body's antioxidant enzymes to help protect against oxidative stress.
What they don't say: Protandim isn't actually clinically proven. We did a study on around 30 people, which is far less than the thousands of people that any FDA approved medicine uses. We also used company insiders and investors in that study. In addition, we might have rigged the data.
Aside from that we've suppressed the negative data that disproves our claim. Since that last test on 30 people was done more than 5 years ago, we've done another clinical trial, but the placebo group had better results.
Also, while we talk a lot about oxidative stress, we hide at the bottom of one of our pages on our website the important information for consumers: "Protandim is a dietary supplement, not a drug. We do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease. Protandim is not intended to be an alternative or replacement for any drug or biological product."
What science and clinical proof are behind Protandim?
Protandim is validated through peer-reviewed studies that have been conducted in the research labs of prestigious universities such as Ohio State University and Harvard University and show that Protandim reduces oxidative stress by an average of 40 percent in 30 days. The results of these and other studies have been published in well-respected medical journals such as "Free Radical Biology" and "Enzyme Research." To view these studies, visit www.pubmed.gov and type in "Protandim" in the search box.
What they don't say: None of studies have actually been done in any Harvard labs, but we are happy to lie to you and the SEC about it, because marketing it that way sells more product.... and you'll probably never do the research to learn otherwise. None of the studies at Ohio State or even our faked Harvard one show that Protandim does anything to reduce oxidative stress in people.
We hired Dr. Joe McCord who was on the board of directors of Free Radical Biology, so he could get our studies published there.
The Journal of Enzyme Research has a very low impact factor of 4.62 which is considered very low and not well-respected.
We don't want you to go to see the mess at ClincalTrials.gov and would prefer you look at the low quality stuff that we've been able to push through via our connections.
What are the main ingredients found in Protandim?
Milk thistle extract containing 80% silymarin, bacopa extract containing 45% bacosides, ashwagandaha root powder, green tea extract containing 98% polyphenols, turmeric extract containing 95% curcumin.
What they don't say: Actually they do a good job here of listing ingredients that you can get at local vitamin store such as GNC or via Amazon.com.
Are the ingredients used in Protandim "organic?"
The ingredients of Protandim are harvested in a natural environment but are not "certified" organic.
What they don't say: We needed to address the fact that our product isn't organic, but we wanted to soften it by adding the words "natural environment" in there. Please don't read this this article on natural snake oil. Also don't heed George Carlin's words that "Everything is natural! Nature includes everything! It’s not just trees and flowers! It’s everything! A chemical company’s toxic waste is completely natural! It’s part of the nature! We’re all part of nature! Everything is natural! Dog [poop] is natural! It's just not real good food!"
Can I take these ingredients individually and achieve the same effect?
No, the blend of ingredients and their special formulation is unique to Protandim and holds four patents. The combination of ingredients provides much more antioxidant power than any food or conventional supplements. A scientific peer-reviewed study shows that Protandim produces a 300 percent increase in the antioxidant glutathione.
What they don't say: Sure you can take these ingredients individually and achieve the same effect. We have no evidence that the combination taken as one pill is any different than separately. We went out and got a few patents to make it seem like the exact combination is unique, but the US Patent board doesn't do any testing to prove that what we applied for actually works or is an optimal combination. After all they approved these ridiculous patents as well.
As for our "scientific peer-reviewed study showing the 300 percent increase in gluthathione" we didn't actually do it on people, but instead our Dr. Joe McCord did it on "a mouse beta-cell line" and "a human neuroblastoma cell line." No scientists have found our study worth duplicating in a systematic review which is the typical of any notable scientific findings. This shows that we aren't discovering anything valuable to the scientific community.
Finally, please note the above that no matter what we say about glutathione, it is irrelevant, "We do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease."
Are there any side-effects to taking Protandim?
There have been individual cases of allergic responses to Protandim that appear as gastrointestinal disturbances or sometimes as a headache or rash on the hands or feet. None of these have required medical treatment, and the symptoms disappear if Protandim is discontinued.
What they don't say: It would be fairly common for people to allergic to our product because we use milk thistle which often triggers a reaction to those who are allergic to ragweed. Ragweed is a common allergy. We should warn you that if you are allergic to ragweed, that you should use extreme caution in taking Protandim, but we have decided not to be helpful and would rather you buy our product in hopes that you might not suffer allergic reactions.
Are there situations when Protandim is not recommended?
Protandim is not recommended during chemotherapy or radiation treatments for cancer. Also, if you have an autoimmune disease, you should consult your physician before taking Protandim.
What they don't say: Protandim is not recommended if you are actually for a product that does something, since "we do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease" and we can't think of anything else our product would be useful for.
Does Protandim interfere with any prescription drugs?
No significant interaction of prescription drugs with Protandim is known.
What they don't say: In this case, they pretty much do say it... "We don't know!" Also, we hire cheap proofreaders, because it should be "interaction with prescription drugs"
Can a woman who is pregnant or breastfeeding take Protandim?
With an obstetrician's consent, there is no known concern for a pregnant or breastfeeding woman to take Protandim.
What they don't say: Again, we don't know because we haven't our product sufficiently tested, but if you have a doctor that says it's okay, it's fine by us.
How do I take Protandim? (dosage, with/out food, time of day, etc.)
Take one pill daily with food at any time during the day.
What they don't say: Since our product doesn't really do anything, it doesn't matter much what you do.
It is also further proof that our claim of synergistic ingredients is bunk. If the exact formulation of Protandim was important, we would warn you to not take Protandim with foods containing any of the ingredients in our super special pill. Since it really isn’t an issue, go ahead and drink some green tea with it, or enjoy some food with turmeric. It just doesn’t matter.
What is a T-BAR test?
A T-BAR test reflects oxidative damage to polyunsaturated lipids, perhaps the most sensitive major class of biological molecules to free-radical damage.
What they don't say: TBARS is an unreliable test of oxidative stress that can be circumvented with a few cents worth of vitamin C. It's typically referred to as a TBARS test, but we'll just go with T-BAR because the creator of our FAQ doesn't know any better.
Can Protandim be crushed and taken that way?
Yes, there is no harm in doing this.
What they don't say: This is further evidence that taking the ingredients as one pill rather than separately doesn't matter.
Where is Protandim manufactured?
Protandim is manufactured in the United States.
What they don't say: We don't want to give any particular specifics. However for a long time we used Chemins which used illegal manufacturing practices and that exemplifies our attention to quality... or lack thereof.
How long has Protandim been around?
Protandim was in existence prior to the founding of LIfeVantage in 2003.
What they don't say: The name Protandim has been around prior to the founding of LifeVantage in 2003, but the product was based on the active ingredient known as CMX-1152. We paid a lot of money for the licensing of it, but we weren't able to bring that to market for reasons that we refuse to talk about. To recoup our money, we created a new Protandim, the one with the formulation mentioned above and hired Dr. Joe McCord to lie about the creation of Protandim.
Can minors take Protandim and how young?
Protandim is recommended for adults. Because Protandim is clinically proven to reduce oxidative stress to levels of that of a 20-year-old, there is no need for a child or adolescent to take it.
What they don't say: We are really sticking to our clinically proven story here despite the fact that this is clearly not true.
Is Protandim Kosher?
Protandim is not certified as Kosher.
What they don't say: We don't want to spend the extra money on doing that.
What is a Preferred Customer?
Preferred Customers receive discounts by purchasing products on a monthly basis for as long as they would like. No other commitment is required and an order can be cancelled or adjusted at anytime by calling 1.866.460.7241. To purchase product at our discounted rate, register as a Preferred Customer in the "Discounts" Section of Step 3 in the checkout process.
What they don't say: Our product is so overpriced that we can afford to give people a discount for no particular reason. You just call us up and choose "Preferred Customer" at the phone prompt and we'll give you a cheaper rate. We don't even need to talk to you to let you know how much we "prefer" you over other customers for simply selecting that option.
What is a Retail Customer?
Retail customers pay the full retail price. The option to select the retail price or preferred customer price is a step later in the checkout process.
What they don't say: Of course if you don't want us to prefer you by selecting the option when you call, you can chose to pay us even more money. We are thinking about creating an option in the future called "Hated Customers" that will charge you still more money if you elect to choose that option.
We create these options because we want to thoroughly confuse you. Hopefully this has confused you enough to miss the numerous issues we glossed over in the rest of this FAQ.
Originally posted 2012-07-11 23:26:12.
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