Looking for the complete story about LifeVantage Protandim? Read Lazy Man and Money's post about Protandim.

Somehow, I've been put on a LifeVantage distributor email distribution list. I didn't ask to be, but I guess someone saw that I write about Protandim and put my email on the list and sold it to people. That's the only thing I can think of.

Anyway, I got an interesting email from LifeVantage Distributor Dave Tarr the other day. It said:

"Hello Fellow Life Vantage Distributor,

I hope your your getting younger and feeling great with Protandim and Life Vantage products.

I am a LV distributor in Mexico and though you may find this interesting to help your lifevantage business."

I kept the grammatical error ("your your" instead of just "you're") in there as it is an exact quote. I'm writing about the claim that LifeVantage products play a role in one "getting younger." This is clearly not the case. LifeVantage products do not reverse the aging process like as if the person were Benjamin Button.

At this point, I'm too afraid of further illegal claims to watch the the video his email spam is trying to get people to watch.

Originally posted 2011-08-07 15:41:42.

This post involves:

LifeVantage Protandim Distributors

... and focuses on:

LifeVantage recently demoted Dr. Joe McCord from Chief "Science" Officer and hired Darlene R. Walley to replace him. Like any good public relations team would do, they mentioned that he's still be sticking around to help. That's usually code for "we are phasing you out", which isn't much of a surprise as McCord is at retirement age (67).

This move was hardly surprising. After all this space has exposed a lot of controversy regarding his tenure at LifeVantage:

It was really just a matter of time... as long as someone is watching the company for it's bad conduct.

Unfortunately LifeVantage's choice for successor in Darlene Walley doesn't look much better: Darlene Walley the New LifeVantage Chief Science Officer

Originally posted 2012-11-01 07:11:47.

This post involves:

Darlene Walley, Joe McCord

... and focuses on:

[The following post is from Vogel. Here he shines a spotlight on LifeVantage's attempt to mislead and lie to consumers once again.]

Just came across a corporate press release from LFVN in which they made the following claim:

“Protandim Is Certified by Banned Substances Control Group (BSCG) as Safe for Consumers and Athletes”

BSCG is a so-called certifying "organization" – but one that seems to serve the MLM industry exclusively (red flag #1).

What's really deceptive about the press release is that the BSCG does not conduct "safety" tests; they only test for the presence of substances banned for competitive athletes. It’s one thing for the company to say that Protandim is certified to be free of substances banned by the IOC, for example, which is relevant only if one is a competitive athlete who doesn’t want to fail a doping test after ingesting a dietary supplement. However, it’s a straight up lie to claim that Protandim "has been certified... as safe for consumers”. The BSCG provided no such certification about safety or anything relevant to non-athletes (i.e. general consumers).

Under US law, supplement manufacturers are not allowed to make unqualified safety claims about their products unless they submit reliable safety data from high-quality studies to the FDA for assessment and approval. LFVN has not done so. In fact, they have no published human safety data at all. When supplement manufacturers use GRAS ("generally recognized as safe") ingredients, there is an inherent assumption that they are “generally” safe, but there are many examples of supplements with GRAS ingredients that can have serious side effects. That’s why the FDA does not allow manufacturers to make unqualified safety claims. Furthermore, if a company uses ingredients in novel combinations, then it can’t be assumed that the safety profile is the same as when the ingredients are taken individually. This is particularly relevant to Protandim, since LFVN claims that the ingredients display unique “synergistic” properties. In that light, the safety of Protandim is even more uncertain. The FDA states:

"Where there is reason to suspect that the combination of multiple ingredients might result in interactions that would alter the effect or safety of the individual ingredients, studies showing the effect of the individual ingredients may be insufficient to substantiate the safety of the multiple ingredient product. A better approach would be to investigate the safety of the specific combination of ingredients contained in the product."

To make matters worse, LFVN even acknowledges in their FAQs that Protandim can cause side effects (allergic responses, stomach ache, diarrhea, vomiting, headache, and rash of the hands and feet). Obviously, it’s not entirely safe and they shouldn't be deceiving consumers to the contrary.

Originally posted 2011-09-02 16:38:47.

This post involves:

LifeVantage Lies

... and focuses on:

I wrote about CMX-1152 and Protandim previously. Specifically the point made was that Protandim was originally a product called CMX-1152 that was supposed to reduce oxidative stress. That product was prevented (for some undisclosed reason) from ever reach the market, so LifeVantage was a company, with a debt, and no product to sell. So they decided to invent one.

I found this article from 2005 that gives extensive detail about this time in LifeVantage's history. One of the things that's of interest is this:

For a time, Lifeline continues to use the experimental results from CMX-1152 to tout their new non-CMX-1152 product, which could charitably be described as a potpourri of existing antioxidant supplements. This also is documented in the the Immortality Institute thread on Lifeline.

Originally posted 2012-08-01 15:25:05.

This post involves:

Protandim History

... and focuses on:

Someone pointed me to LifeVantage's new FAQ on Protandim. It's not nearly as good as our Protandim Scams FAQ, but we figured it was worth writing about anyway. Here, I go through each item on their FAQ and add in some of the information consumers should have that LifeVantage conveniently forgot to put in there.

LifeVantage's FAQ:

What is Nrf2?
Nrf2 is a protein that binds itself to a DNA sequence. It has been called the "master regulator of the body's aging process." When activated, Nrf2 enters the nucleus of a cell and stimulates protective genes and enzymes to neutralize the effects of free radicals and other reactive substances.

What they don't say: When we created Protandim we didn't know what Nrf2 was and for years never mentioned Nrf2 in any of our literature. However, since science seems to be showing that it is important we'll mention it as well. Also, Cheap Curcumin in Protandim Activates Nrf2 by Stimulating Free Radical Production and our product isn't shown to do any more than that product that costs hundreds less and may already be in your kitchen.

LifeVantage's FAQ:

How is Protandim different from other antioxidant supplements?
Made from five natural plant ingredients, Protandim is the only supplement clinically proven to reduce oxidative stress by an average of 40 percent in 30 days. Protandim activates Nrf2, which turns on the body's antioxidant enzymes to help protect against oxidative stress.

What they don't say: Protandim isn't actually clinically proven. We did a study on around 30 people, which is far less than the thousands of people that any FDA approved medicine uses. We also used company insiders and investors in that study. In addition, we might have rigged the data.

Aside from that we've suppressed the negative data that disproves our claim. Since that last test on 30 people was done more than 5 years ago, we've done another clinical trial, but the placebo group had better results.

Also, while we talk a lot about oxidative stress, we hide at the bottom of one of our pages on our website the important information for consumers: "Protandim is a dietary supplement, not a drug. We do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease. Protandim is not intended to be an alternative or replacement for any drug or biological product."

LifeVantage's FAQ:

What science and clinical proof are behind Protandim?
Protandim is validated through peer-reviewed studies that have been conducted in the research labs of prestigious universities such as Ohio State University and Harvard University and show that Protandim reduces oxidative stress by an average of 40 percent in 30 days. The results of these and other studies have been published in well-respected medical journals such as "Free Radical Biology" and "Enzyme Research." To view these studies, visit www.pubmed.gov and type in "Protandim" in the search box.

What they don't say: None of studies have actually been done in any Harvard labs, but we are happy to lie to you and the SEC about it, because marketing it that way sells more product.... and you'll probably never do the research to learn otherwise. None of the studies at Ohio State or even our faked Harvard one show that Protandim does anything to reduce oxidative stress in people.

We hired Dr. Joe McCord who was on the board of directors of Free Radical Biology, so he could get our studies published there.

The Journal of Enzyme Research has a very low impact factor of 4.62 which is considered very low and not well-respected.

We don't want you to go to see the mess at ClincalTrials.gov and would prefer you look at the low quality stuff that we've been able to push through via our connections.

LifeVantage's FAQ:

What are the main ingredients found in Protandim?
Milk thistle extract containing 80% silymarin, bacopa extract containing 45% bacosides, ashwagandaha root powder, green tea extract containing 98% polyphenols, turmeric extract containing 95% curcumin.

What they don't say: Actually they do a good job here of listing ingredients that you can get at local vitamin store such as GNC or via Amazon.com.

LifeVantage's FAQ:

Are the ingredients used in Protandim "organic?"
The ingredients of Protandim are harvested in a natural environment but are not "certified" organic.

What they don't say: We needed to address the fact that our product isn't organic, but we wanted to soften it by adding the words "natural environment" in there. Please don't read this this article on natural snake oil. Also don't heed George Carlin's words that "Everything is natural! Nature includes everything! It’s not just trees and flowers! It’s everything! A chemical company’s toxic waste is completely natural! It’s part of the nature! We’re all part of nature! Everything is natural! Dog [poop] is natural! It's just not real good food!"

LifeVantage's FAQ:

Can I take these ingredients individually and achieve the same effect?
No, the blend of ingredients and their special formulation is unique to Protandim and holds four patents. The combination of ingredients provides much more antioxidant power than any food or conventional supplements. A scientific peer-reviewed study shows that Protandim produces a 300 percent increase in the antioxidant glutathione.

What they don't say: Sure you can take these ingredients individually and achieve the same effect. We have no evidence that the combination taken as one pill is any different than separately. We went out and got a few patents to make it seem like the exact combination is unique, but the US Patent board doesn't do any testing to prove that what we applied for actually works or is an optimal combination. After all they approved these ridiculous patents as well.

As for our "scientific peer-reviewed study showing the 300 percent increase in gluthathione" we didn't actually do it on people, but instead our Dr. Joe McCord did it on "a mouse beta-cell line" and "a human neuroblastoma cell line." No scientists have found our study worth duplicating in a systematic review which is the typical of any notable scientific findings. This shows that we aren't discovering anything valuable to the scientific community.

Finally, please note the above that no matter what we say about glutathione, it is irrelevant, "We do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease."

LifeVantage's FAQ:

Are there any side-effects to taking Protandim?
There have been individual cases of allergic responses to Protandim that appear as gastrointestinal disturbances or sometimes as a headache or rash on the hands or feet. None of these have required medical treatment, and the symptoms disappear if Protandim is discontinued.

What they don't say: It would be fairly common for people to allergic to our product because we use milk thistle which often triggers a reaction to those who are allergic to ragweed. Ragweed is a common allergy. We should warn you that if you are allergic to ragweed, that you should use extreme caution in taking Protandim, but we have decided not to be helpful and would rather you buy our product in hopes that you might not suffer allergic reactions.

LifeVantage's FAQ:

Are there situations when Protandim is not recommended?
Protandim is not recommended during chemotherapy or radiation treatments for cancer. Also, if you have an autoimmune disease, you should consult your physician before taking Protandim.

What they don't say: Protandim is not recommended if you are actually for a product that does something, since "we do not promote or intend to imply or represent that Protandim can prevent, cure, treat or mitigate any disease or class of disease" and we can't think of anything else our product would be useful for.

LifeVantage's FAQ:

Does Protandim interfere with any prescription drugs?
No significant interaction of prescription drugs with Protandim is known.

What they don't say: In this case, they pretty much do say it... "We don't know!" Also, we hire cheap proofreaders, because it should be "interaction with prescription drugs"

LifeVantage's FAQ:

Can a woman who is pregnant or breastfeeding take Protandim?
With an obstetrician's consent, there is no known concern for a pregnant or breastfeeding woman to take Protandim.

What they don't say: Again, we don't know because we haven't our product sufficiently tested, but if you have a doctor that says it's okay, it's fine by us.

LifeVantage's FAQ:

How do I take Protandim? (dosage, with/out food, time of day, etc.)
Take one pill daily with food at any time during the day.

What they don't say: Since our product doesn't really do anything, it doesn't matter much what you do.

It is also further proof that our claim of synergistic ingredients is bunk. If the exact formulation of Protandim was important, we would warn you to not take Protandim with foods containing any of the ingredients in our super special pill. Since it really isn’t an issue, go ahead and drink some green tea with it, or enjoy some food with turmeric. It just doesn’t matter.

LifeVantage's FAQ:

What is a T-BAR test?
A T-BAR test reflects oxidative damage to polyunsaturated lipids, perhaps the most sensitive major class of biological molecules to free-radical damage.

What they don't say: TBARS is an unreliable test of oxidative stress that can be circumvented with a few cents worth of vitamin C. It's typically referred to as a TBARS test, but we'll just go with T-BAR because the creator of our FAQ doesn't know any better.

LifeVantage's FAQ:

Can Protandim be crushed and taken that way?
Yes, there is no harm in doing this.

What they don't say: This is further evidence that taking the ingredients as one pill rather than separately doesn't matter.

LifeVantage's FAQ:

Where is Protandim manufactured?
Protandim is manufactured in the United States.

What they don't say: We don't want to give any particular specifics. However for a long time we used Chemins which used illegal manufacturing practices and that exemplifies our attention to quality... or lack thereof.

LifeVantage's FAQ:

How long has Protandim been around?
Protandim was in existence prior to the founding of LIfeVantage in 2003.

What they don't say: The name Protandim has been around prior to the founding of LifeVantage in 2003, but the product was based on the active ingredient known as CMX-1152. We paid a lot of money for the licensing of it, but we weren't able to bring that to market for reasons that we refuse to talk about. To recoup our money, we created a new Protandim, the one with the formulation mentioned above and hired Dr. Joe McCord to lie about the creation of Protandim.

LifeVantage's FAQ:

Can minors take Protandim and how young?
Protandim is recommended for adults. Because Protandim is clinically proven to reduce oxidative stress to levels of that of a 20-year-old, there is no need for a child or adolescent to take it.

What they don't say: We are really sticking to our clinically proven story here despite the fact that this is clearly not true.

LifeVantage's FAQ:

Is Protandim Kosher?
Protandim is not certified as Kosher.

What they don't say: We don't want to spend the extra money on doing that.

LifeVantage's FAQ:

What is a Preferred Customer?
Preferred Customers receive discounts by purchasing products on a monthly basis for as long as they would like. No other commitment is required and an order can be cancelled or adjusted at anytime by calling 1.866.460.7241. To purchase product at our discounted rate, register as a Preferred Customer in the "Discounts" Section of Step 3 in the checkout process.

What they don't say: Our product is so overpriced that we can afford to give people a discount for no particular reason. You just call us up and choose "Preferred Customer" at the phone prompt and we'll give you a cheaper rate. We don't even need to talk to you to let you know how much we "prefer" you over other customers for simply selecting that option.

LifeVantage's FAQ:

What is a Retail Customer?
Retail customers pay the full retail price. The option to select the retail price or preferred customer price is a step later in the checkout process.

What they don't say: Of course if you don't want us to prefer you by selecting the option when you call, you can chose to pay us even more money. We are thinking about creating an option in the future called "Hated Customers" that will charge you still more money if you elect to choose that option.

We create these options because we want to thoroughly confuse you. Hopefully this has confused you enough to miss the numerous issues we glossed over in the rest of this FAQ.

Originally posted 2012-07-11 23:26:12.

This post involves:

LifeVantage Lies

... and focuses on:

A few months back we covered news that Donny Osmond broke the FTC's celebrity endorsement guidelines on Dr. Phil. The time to reflect on this infraction didn't make Donny Osmond or LifeVantage any wiser... or more likely they simply don't care because each are making money from it.

The LifeVantage video promoting the infraction is here. (Note: LifeVantage is likely to take the video down soon after I write this post.) No need to click through there, I'll share it here:

In the video above you'll want to fast forward to the 2:30 mark. I suggest that because that's where Donny says, "It's non-stop" That's exactly where the pitch started with Dr Phil. It also quickly moves to the 2:40 mark where all the FTC Endorsement Guidelines are being broken.

As a refresher, here's a quote from the FTC:

"Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

Like the previous Dr. Phil spot, Donny Osmond fails to disclose his relationship with his advertisement with LifeVantage as a paid spokesman in his endorsement in a talk show. You can't come up with a more clear and obvious example of a company hiring someone to break the FTC guidelines and then pitching the advertisement on their website as if it was an unbiased review.

Getting back to Donny, here's is his endorsement. Note it is the same scripted talk from the Dr. Phil show.

Dao Vu: - They love how you look - like you're ageless... it's incredible. What is...
Donny Osmond: - I have a secret.
Dao Vu: - What is your secret?

(It's worth noting that this is obviously scripted since Dao is quick with the talk of "secret" as soon as Osmond mentions it.)

Donny Osmond: - I have a secret formula... [Editor's note: Donny Osmond lies. He endorses LifeVantage Protandim that is not a secret formula. The composition is on its Wikipedia page]

From there it just gets a little crazy... Let me clarify that. First Donny said previously that he's only been taking it for two years. That's fine, but he was considered youthful looking then... so he can't attribute any youthful looks now to LifeVantage. It's like Michael Jordan claiming that Nike Air shoes make him jump higher... we know that simply isn't the case.

More importantly Dao Vu points to the basket of LifeVantage product on the table in front of them. It's amazing that she knew the "secret" in advance, right? (Ok we all agree it is scripted now.)

Osmond goes on to the "clinically proven" speech, which is shown not to mean anything. Plus we know that there is only clinical trial and that has:

evidence of data rigging in the Protandim human clinical trial

LifeVantage used company insiders and investors in that study

And ClinicalTrials.gov hasn't shown any success. In addition unbiased researches have shown the same - Brief Update: Protandim.

It is clearly not "clinical proven" as the celebrity endorser makes it out to be.

Donny Osmond: - So I tested it and it works...

Wait a second here... how did it work for you, Donny? You just went on about how youthful you look, but that was well established years ago... before you claim to have been introduced to Protandim.

Donny Osmond: - "It works for me... I'm 94 years for old.

I realize that was a comment in jest, but considering the FTC endorsement guidelines that were broken such off the cuff comments can't be ignored.

Originally posted 2012-06-29 05:24:36.

This post involves:

Donny Osmond

... and focuses on:

Today, I noticed a press release from LifeVantage a couple of days ago: LifeVantage Corporation Expands Management Team to Further Strategic Corporate Objectives. It's pretty ordinary as press releases go, but one thing caught the eye.

MLMs and pyramid schemes tend to be quick with the international expansion as that's the easiest way to get fresh people into the scheme. It allows them to start all over again to escape saturation.

One key quote came from LifeVantage President and CEO Douglas C. Robinson,

We are gratified to lead the fight against oxidative stress, primarily through Nrf2 activation, and because leading companies lead--they never follow--it's critical we continue to have the right people in place to help us further our objectives and accomplish our strategies."

What caught my eye is the claim that "leading companies never follow." A tipster just last week had pointed out that LifeVantage Corporation F4Q08 (Qtr End 06/30/08) Earnings Call Transcript:

"Another huge market that we're looking at very strongly is the networking channel. That's an almost $8.0 billion market in the United States, with almost $40.0 billion in global sales. Well, you’ve heard of Fitch Companies and Amway and Herbal Life who have revenues in the several billions of dollars.

You may not be familiar with a more recent company such as Mona Vie, which in only three years has obtained almost a billion dollars in sales, or Vango, which is about a $400.0 million company. Tahitian Noni, which is over $500.0 million. Nuwaves is also in the $500.0 million range.

A number of these companies are actually single-product companies and it’s interesting to note that the single products that they are promoting and having such great success in selling are largely juices that are highly touted for their anti-oxidant benefit...

So I feel that this is a very fertile market for us to explore. It's actually the segment of the industry that has, by far, the fastest rate of growth and is also the segment of the industry that has the vastly larger percentage of international sales than any other channel has been able to attain."

[Note: I'm going to presume that "Vango" is a transcription error for "Xango", which would make much more sense.]

What does this mean? Well since LifeVantage clearly followed MonaVie, Xango, and Nuwaves, it is not the leading company that Douglas C. Robinson claims that it is in the press release. Admittedly, this isn't one of LifeVantage's smallest marketing problems, but it was still worth pointing out.

It is also important to note that LifeVantage modeled its business plan to scam people just like MonaVie.

Originally posted 2012-06-04 20:47:26.

This post involves:


... and focuses on:

I got an email the other day with an interesting observation. The FTC suggests that people do Internet searches to learn more about MLM before investing your time and money and LifeVantage says that you shouldn't. Here's the scoop:

The FTC has put together a set of guidelines for those considering getting involved in MLM. The very first thing it says is:

"Find — and study — the company’s track record. Look for newspaper or magazine articles about the company. Do an internet search. Look through several pages of search results to get a good idea of the information available about the company.

  • How long has the company been in business? Does it have a positive reputation for customer satisfaction?
  • What can you find out about the product and the service?
  • What’s the buzz about the company and the product on blogs and websites?

I've highlighted a couple of important points in bold.

Here's what's at the very top of LifeVantage's official FAQ about Protandim:

Is information that I find on the Internet (by Googling) reliable?

The Internet can be a fantastic source of high-quality information, but it is also a place where anyone can say anything they chose about any subject. There is no fact-checking for blog posts, and the ignorant and uninformed have the same right to speak their mind as the world’s experts, on any topic. So use a little common sense. If you want the most reliable medical information, it is all at your disposal at the PubMed database website, provided by the National Library of Medicine. Just go to PubMed.gov and type in your search parameters. Type “Protandim” and hit Search, and you will see all the peer-reviewed studies that have been published so far. Click on any publication that turns up, and you will see a summary (abstract) of the study, and you may have access to the full paper as a PDF file. Type in “oxidative stress cancer” and you will find more than 8,300 papers on the topic. (You may need a Ph.D. to fully understand the papers, but you will be surprised at how much you can understand from a well-written abstract.)

Notice that it is the very first point that LifeVantage makes. They place this above the question of "What is Protandim?"

So you can listen to the unbiased FTC who says to do research and seek out information on the Internet or you can listen to biased LifeVantage and LifeVantage distributors telling you to do the opposite. As LifeVantage might say, use a little common sense and listen to the FTC, an organization that is designed to help consumers.

Originally posted 2012-06-01 00:07:08.

This post involves:

Protandim and FTC

... and focuses on:

Since many distributors just want to complain that they hate the FDA, I've created a place to put their comments. This helps clean up other topic threads for discussion related to Protandim.

It is important to note that a personal grudge against the FDA or any conspiracy theory doesn't impact Protandim in anyway. In fact, LifeVantage is free to market its product in other countries (they are in Japan for example) and can show extensive clinical trials there if they want to be approved by the Japanese equivalent to the FDA, Japanese Ministry of Health & Welfare.

Often the point of making a claim against the FDA is to get people to buy a natural product, like Protandim, even if it isn't proven to help people. Here is a related article: Health MLM Mind Game: The FDA Approves Drugs with Side Effects that Kill People

Originally posted 2012-05-30 20:50:10.

This post involves:


... and focuses on:

A friend of mine sent me to Colorado Voices: A time when risk was considered a good thing and asked for my opinion.

I felt it missed on some obvious points. First, the points about mankind not making steady progress in a few areas seems flawed.

For example: Samuel Pierpont Langley had unmanned flights before the Wright brothers, and he was able to design a plane that did achieve flight before the Wright brothers... he just didn't have the funding to another shot at it until later. The Olds Motor Company used an assembly line before Ford. They actually patented it. It was Ford that was credited with it because he perfected it.

Neither the Wright Brothers or Ford were cases of progresses in leaps and bounds.

Most importantly, LifeVantage and Dr. Joe McCord Lied about the Creation of Protandim!

However, I wanted to do a little more research on the Steven and Jennifer that the article mentioned. The author, Michael J. Alcorn, makes the claim that with Steven living 11 years with ALS which is more than 90% of people, "he's certainly better off than most." He also makes the claim, "They think it's due to Protandim, and it's hard to argue with that."

Unfortunately, it is very easy to argue with them. You see, he is referring to Steve Bishop and Jennifer Bishop, who are Pro 4, Protandim distributors. I found an MP3 of a call-in show where they spread their testimonial about Protandim and Steve's ALS.

Interestingly, Steve admits that he didn't take Protandim until November 2009, some 8.5 years after his diagnosis with ALS. In other words he had already out-lived 80% of ALS patients by 3.5 years (if we are to believe Michael Alcorn's statistics as quoted in the article)... without Protandim. So logically, there's little reason to credit Protandim.

However, the Bishops have a financial incentive to crediting Protandim. At the 16:30 minute mark, Jennifer admits that Steven hasn't been able to work since being diagnosed in 2001 and that he hasn't been able to work. In her words, "Thank God, LifeVantage as the business... we were living off half the income." Steven chimes in saying, "I was kind of outliving my retirement... when your prognosis is not good you just don't worry about the finances so much."

What's interesting is that the Bishops are not new to the MLM field. Jennifer has been with the MLM SendOutCards since 2008. It seems more obvious to wonder if they joined LifeVantage, because they knew they could leverage Steven's unfortunate condition medical condition to solve their financial problem. In fact, Jennifer's life coaching business, Living Your Potential, LivingYourPotential.com, now just go her LifeVantage page. I guess she views that as the solution to everyone's life coaching needs.

I hate to pick on people who clearly haven't had very good luck for a decade. However bad the luck has been, it is no excuse to violate the LifeVantage distributor agreement:

8.11.2 – Product Claims
No claims, which include personal testimonials, as to therapeutic, curative or beneficial properties of any products offered by LifeVantage may be made except those contained in official LifeVantage materials. In particular, no Independent Distributor may make any claim that LifeVantage products are useful in the cure, treatment, diagnosis, mitigation or prevention of any diseases or signs or symptoms of disease. Not only are such claims violations of LifeVantage policies, but they potentially violate federal and state laws and regulations, including the Federal Food, Drug, and Cosmetic Act and Federal Trade Commission Act."

I wish Steven continued success with his fight with ALS. I only ask that they do so within the FDA and FTC laws. It seems like a reasonable request, doesn't it?

Originally posted 2012-04-25 05:07:46.

This post involves:

Illegal Medical Claims

... and focuses on: