Looking for the complete story about LifeVantage Protandim? Read Lazy Man and Money's post about Protandim.

I recently came across a magazine in which LifeVantage's leading scientific advisor Joe McCord is pitching Protandim as a product that helps prevent cancer.

The magazine, Prosper, is essentially an infomercial for hire. The business model is to create a publication for MLMs, so that distributors have something to give prospective distributors. There is a clear partnership between LifeVantage and the producers of the magazine. One of the things that stands out about the magazine are profiles of something like 50 distributors, where we learn the top LifeVantage distributor came from Zrii which lead to a lawsuit between Zrii and LifeVantage.

Back to the magazine. In it, there is an article that quotes Joe McCord:

Author Natalie Hollingshead: "While several of the seven peer-reviewed studies done on Protandim show the supplement’s potential to reverse age-related conditions, the main focus is on prevention."

McCord: "It’s all about prevention. All of those diseases I named are very difficult to treat. For instance, every cancer has multiple mutations that are in any of thousands of different sites. Every cancer is very unique and that is why it is very hard to cure. Prevention is much easier to bring about than a cure."

Here is the whole article, but you can see the illegal claim on page 2:

Page 1
Page 2

This is a clear violation of the FDA laws regarding the marketing of dietary supplements as drugs. See Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA is quite clear that you can't get away claims that even imply such things.

Later on in the magazine (page 11) there is a disclaimer that says, "This product is not intended to diagnose, treat, cure or prevent any disease." This is requirement for dietary supplements. However, those exact words contradict what McCord is claiming in the article.

It looks like LifeVantage has decided that it will gamble with the fact that FDA won't ever look at the magazine since it is only intended to be being distributed to prospective LifeVantage distributors.

Originally posted 2012-02-25 01:56:25.

This post involves:

Illegal LifeVantage Actions, Joe McCord

... and focuses on:



When you join an MLM, they often tout the successful distributors. LifeVantage is no different. I was able to obtain a copy of Prosper Magazine Volume 3, issue 6, which is a magazine that companies like LifeVantage commissions for marketing purposes.

The magazine features 30 pages of distributor profiles. Here are some of the people mentioned in the first 8 pages (each getting a two page spread): Marcell Niederhauser, Tyler Daniels, Jason Domingo, and Marc Shinsato. Out of curiosity, I did a search on one of them and I found something really interesting at MLM Watchdog about Zrii:

"From: Zrii Corporate [mailto:[email protected]]
Sent: Thursday, February 05, 2009 4:21 PM
To:xxxxxxxxxxxxxxxxxxx
Subject: Call Anouncement From Mr. Farley
Dear Zrii Independent Executives, Bill will be hosting a nationwide call tonight with all Zrii Distributors.
7pm Pacific Time Call in number: 507 726-3444 Access Code: 45259#

24/7 Recorded Playback <<<<<<<<< 712-432-7690
Access Code 98765#
Recording No. 020509#

Please join us for this most important call. This call will be recorded and available for playback.
I want you to know that Kirby Zenger and several of our executives have resigned. I have also terminated as Distributors: Jason Domingo, Tyler Daniels, Marcell Niederhouser, Seth Mulder, Marc Shinsato, Dr. Robert Gonzales, and Dr. Andreas Boettcher. These individuals no longer can speak for Zrii. I will update you on the call tonight."

I highlighted the relevant names (including the previously mentioned Kirby Zenger)

In fact, you can see a number of them pushing Zrii in this video.

What's the point of highlighting these people? It is pretty clear to me that they didn't become successful at LifeVantage through hard work of showing the compensation plan. It seems to me that they've just moved their downline over after getting fired by Zrii.

It gets even more interesting.

From this court document:

"On March 2, LifeVantage opened a new Utah office staffed overwhelmingly with former Zrii employees. Indeed, all of the forty-five to fifty LifeVantage corporate employees, except one, are former Zrii employees."

Why do I point this out? There are a couple of reasons.

  • LifeVantage doesn't mention that these people created their downlines by showing the Zrii compensation plan. If you are a distributor looking to join LifeVantage and emulate the success of these people, you best have a time machine so that you can get the invite to be brought in during the pre-release phase of LifeVantage back in early February 2009.
  • A couple of years ago, the same set of people were full believers in Zrii and pitching how great that product was. They got upset with how it was run (according to the court documents) and moved to LifeVantage. The juice salesmen became pill salesmen, because it paid better. Who is to say in another two years they won't move on to a weight-loss product or back to juice? There's no allegiance to the product as long as they can make a convincing argument to sell it.

Originally posted 2011-12-30 00:52:09.

This post involves:

LifeVantage and Zrii

... and focuses on:



LifeVantage and its Protandim distributors make a big mention about searching PubMed.gov for Protandim. Why? Well, because that is the system that they've chosen to exploit. And that's why Paul Myhill, Inventor of Protandim, admitted that it was for marketing purposes.

It is worth asking the question of, "Where are the clinical studies?" The product has been around 6 years and the studies aren't there. Using LifeVantage's own logic go to ClinicalTrials.gov and search for Protandim (or just click that link).

Two of the studies were on alcoholism, which is something that unrelated to any of the thousand of claims I've seen on Protandim. Both of them are appear to be from Dr. McCord's home-base of University of Colorado, which has clear ties to Joe McCord. One of the studies has a status of "Enrolling by invitation", but it was supposed to have been completed earlier this year. The other one on this topic is a status of unknown and it was supposed to have been completed a year and a half ago (summer of 2010).

other clinical trial attempted was on "Protandim and the Metabolic Syndrome" and that has been withdrawn. Seems like the results weren't what LifeVantage, listed as a collaborator, was looking for.

This speaks volumes about how irrelevant Protandim is with scientists. The three "current" clinical trials have/had ties to LifeVantage. More importantly none of them seem active.

Update: There are some great comments and clarifications in the comments by Vogel.

Originally posted 2011-12-22 01:30:02.

This post involves:

Protandim Studies

... and focuses on:



This website has already covered Dr. Joe McCord’s Financial Interest In LifeVantage/Protandim, which was estimated to be worth dozens of millions of dollars picked up some extra money on the way out. However, it's the agreement that he signed that could raise some eyebrows.

According to the 8-K disclosure, the agreement will mean LifeVantage will give "twelve (12) equal monthly payments to Dr. McCord in the aggregate amount of $1,700,000." That's a lot of money, but the agreement that McCord made to get the money is perhaps more interesting:

"The Agreement contains provisions relating to, among other things, confidentiality, non-disparagement, return of company property, and a general release of claims in favor of our company."

What kind of confidentiality does LifeVantage need from McCord? It's not like Protandim has changed its formulation or that it is any kind of secret. If LifeVantage is running a strong organization that isn't a scam, why would they need to put McCord under a non-disparagement agreement?

One person close to me read this and suggested that this looks like hush money.

It was noted that in this 10-K filing with the SEC that McCord was making $10,000 a month ($120,000 a year) plus $0.50 for every bottle of Protandim sold as of June 2011 (his salary may have been updated since then). Getting $1.7 million is certainly a good amount of money compared to that base salary.

The other interesting thing in that 10-K is the termination clause:

"Termination. Either party may terminate the employment agreement without cause upon 180 days notice to the other party. If a party commits a breach of a material provision of the employment then the agreement can be terminated by the other party for cause. If the Company were to terminate the agreement for cause then Dr. McCord shall be not entitled to any further compensation after the date of termination."

LifeVantage was under no obligation to give McCord 1.7M on the way out. In my opinion, it is suspicious, especially considering Dr. Joe McCord’s Financial Interest In LifeVantage/Protandim. Is it possible that the heat from the lying about Protandim got to LifeVantage and they decided it was best to part ways with him? They had already tried to give the New LifeVantage Chief Science Officer job to Darlene Walley, but she didn't last long at the position. Maybe the money was some kind of golden parachute to get him out?

Originally posted 2013-07-02 01:31:42.

This post involves:

Joe McCord

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I've often read about LifeVantage distributors claim that Protandim was featured in the Today Show. This turns out to be another case of a somewhat misleading claim. It turns out that the Today Show itself didn't endorse Protandim in any way... in fact, they went out of their way to take the mention of the product out of their website. I'm getting a little ahead of myself.

Here's the clip from the Today Show:

If you don't want to watch the whole video, you can skip ahead to the 1:50 mark.

It sounds like a pretty ringing endorsement from nutritionist Elizabeth Somer, right? What she doesn't mention is that she was a paid spokesperson for Protandim. You can see it listed in a list of clients on page 16 of CV (Microsoft Word Document). The timing is also noteworthy. Elizabeth Somer was a spokesperson in 2006 (according to that CV). The accompanying article of the video is from July 26th, 2006. This seems to be at a minimum a violation of the FTC's truth in endorsement guidelines.

In any case, we know that there was only one study at that point and that not only did LifeVantage appear to rig the data in the Protandim human clinical trial, but they used biased subjects of company insiders and investors in it.

It seems like the Today realized after the after fact that they had been had and Elizabeth Somer used the segment to market her client for her own financial gain. If you go back to the accompanying article, you'll notice that they purposely left out any mention of Protandim.

It is clear that the Today Show doesn't support Protandim.

Originally posted 2011-12-21 02:35:56.

This post involves:

Protandim Marketing

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,



Christi Baus suggested I take a look at here website about Protandim at Christ Baus. I think she expected it to be a compelling reason to buy the product, but it turns out that there is a lot of misleading information there - some of it seems like outright lies. In case here website has changed, you can see a screenshot of it here.

Let's go into a few of the problems that I found on the site.

Myth: Trump, Kiyosaki, and Buffett support Network Marketing

For one you say that Trump, Kiyosaki, and Buffett support Network Marketing (i.e. the name that MLMers use for MLM because it sounds better, Robert Kiyosaki, Rich Dad, Poor Dad, MLMs, and MonaVie

Christi also suggests that people "Get the facts as featured in Wall Street Journal." This is misleading as the link is to an advertisement by the Direct Selling Association that is a lobbyist group for MLM. It is nothing more than informercial in print. It clearly doesn't represent the opinions of any WSJ editors.

Christi Baus' distorted view on illegal pyramid schemes

She had some interesting points about illegal pyramid schemes:

"You must be able to join the business without having to purchase any products what so ever. You can join LifeVantage for only $50."

That $50 option (the starter kit) says that "Note: When ordering a Starter Kit, you must also place an initial product order of 100 PV or more in order to qualify for commissions."

In other words you can not join the business (qualify for commissions) without purchasing product. Also, while it is not stated here, you must continue to purchase product or you will lose the ability to qualify for commissions (i.e. be in the business).

Cristi also said about legit opportunities vs. illegal pyramid schemes,

"You can only be paid when product is purchased by a downline distributor or your own customers."

I did not see this in anything the FTC has written. In fact, the FTC has shut down pyramid schemes when this is the case (JewelWay for example). The FTC wouldn't care if people were paid a bonus of $10,000 for making no sales to any distributors or customers. Of course, businesses don't typically give away $10,000, so this point is never tested, but it is irrelevant.

The third claim Christi makes about MLMs and illegal pyramid schemes is:

"You can not be paid for enrolling people into the business."

This is true, but it extends to further than that. The quote from the FTC is:

"Another sign of a pyramid scheme is if the money you make depends more on recruiting — getting new distributors to pay for the right to participate in the plan — than on sales to the public."

So if the money one makes from one's downline is greater than the amount of product that one makes from sales of the product oneself, it is likely a pyramid scheme.

As it was earlier established, to be in the business one must buy product and thus if one is paid based on that person's initial purchase, one is being paid for enrolling people in the business. The two are interlinked and are one in the same.

Protandim and Pharmaceutical Companies

Christi makes the point that pharmaceutical companies are trying to do what Protandim already does. Ask yourself that if Protandim actually worked, why wouldn't they just buy LifeVantage - it's a publicly traded company penny stock company. It doesn't make sense until you realize that Protandim actually creates free radicals: Cheap Curcumin in Protandim Activates Nrf2 by Stimulating Free Radical Production.

Perhaps the pharmaceutical companies are trying to activate Nrf2 without creating free radicals.

Christi Baus makes the claim of:

"Did you know that the specific combination of herbs, the exact ratio of each one is the reason it works, 1800% more effective than the sum of the parts."

What Christi doesn't mention is that this statement has no scientific proof to it. There is no untainted, unfudged data that Protandim does anything for humans to begin with. There's no data that the exact ratio plays any part. It is worth mentioning that it is illogical as this is not the case with any other natural product. We don't suggest that there's a magic ratio that cake becomes extra healthy.

Christi Baus' "Who to BELIEVE?" section

The first quote that is interesting is:

"Look at the studies that are being released by Harvard, Ohio State U, LSU and the American Heart Association. Go to Pubmed.gov and search for Protandim, all the studies will pop up."

I've been to Pubmed.gov and none of these organizations have released any studies that support Protandim. In the case of Harvard, Ohio State U, and LSU none of these schools endorse Protandim in any way. Go ahead and search Harvard's website for Protandim - there's nothing there. For more about the "Harvard" lie: read: LifeVantage Lies to SEC, Investors, Consumers about “Harvard” Study.

The truth about these schools is that they have one person who may or may not have been paid by LifeVantage to conduct a test and publish a paper. In almost every case LifeVantage's Joe McCord was involved in the study making it anything but biased.

As for the American Heart Association, they published a paper "Chronic Pulmonary Artery Pressure Elevation Is Insufficient to Explain Right Heart Failure", which if you read the conclusion had absolutely nothing to do with Protandim.

Final Thoughts

Christi didn't have much to offer on her website that wasn't already addressed here. Though it is clear that she's trying to throw out big names such as Harvard, Wall Street Journal, Warren Buffett, and Donald Trump to make it seem like they support Protandim. However, just like LifeVantage itself, when you dig a little deeper you find that none of these people or organizations support LifeVantage or Protandim, nor do they stand by the product doing anything at all for the consumer.

Originally posted 2011-12-16 20:06:46.

This post involves:

LifeVantage Protandim Distributors

... and focuses on:



[The following is another guest post by frequent commenter and researcher, Vogel.]

I just stumbled on a research article that mentions Protandim. It was published in FASEB J (a pretty good journal) in 2009. The study used an in vitro skeletal muscle model to identify factors that might improve muscle function in Duchenne muscular dystrophy patients. A variety of drugs and supplements, including Protandim, were tested. An increase in muscle contraction (tetanic force) was used as the benchmark for potentially useful compounds. While some of the compounds tested produced a significant increase in tetanic force (e.g., glucoocorticoids, which are used currently in the treatment of DMD), Protandim not only failed to increase tetanic force, it actually decreased it, suggesting that, if anything, Protandim would have negative effects in DMD patients. This is what the study reported:

"The glucocorticoids methylprednisolone, deflazacort, and prednisone increased tetanic forces at low doses, indicating a direct muscle mechanism by which they may be benefitting DMD patients" (p. 3325)

"At high concentrations, 6 of the compounds (Protandim, Haelan 951, coenzyme Q10, alanine, losartan, and ursodeoxycholate) significantly inhibited mdx mBAM tetanic force." (p. 3326)

"...the antioxidative compounds Protandim, coenzyme Q10, and Vital Detox, as well as the membrane stabilizer poloxamer, were ineffective in increasing mdx mBAM tetanic force..." (p. 3332)

The key author of the study was Brian Tseng, who also coauthored the 2010 Protandim study in DMD mice, funded in part by LFVN [Qureshi et al. J Diet Suppl. 2010 Jun 1;7(2):159-178]

So, isn't it interesting to see how Protandim succeeds in research trials only when McCord’s name is on the paper, and fails when it's not. Isn't also interesting that LFVN never mentioned the existence of this study on their website, instead displaying only studies that they believe shows their product in the best light.

We’ve seen evidence of data rigging; now we have evidence of negative data suppression as well.

Originally posted 2011-11-23 02:10:44.

This post involves:

Protandim Studies

... and focuses on:



The following is a guest post from Vogel. In the interest of getting this out there as quickly as possible we'll keep it in its raw/unformatted form and make it more reader friendly soon.

I just came across a video that can rightly be called a smoking gun. The following video was posted to YouTube by LifeVantage distributor Christi Baus from Daily Life Source on October 3, 2011, accompanied by the following caption:

“A young boy with a failing heart, gets a second chance thanks to Protandim.”

[Editor's Note: The video has been taken private by Christi Baus. However, it serves the public interest to have this illegal act available for consumers to witness.]

The video, shot on the first day (April 14, 2011) of the LifeVantage Convention held at Salt Lake City’s Convention Center, opens with company president and former CEO David Brown passing a microphone to a distributor from South Dakota named Randy Antonsen, who proceeded to tell a 6-minute story about the ongoing medical treatment of his 7-year old son’s heart condition and alleges that it was Protandim that somehow miraculously cured him. The damning (i.e. illegal) portion of Antonsen’s “testimony” came at the 4 minute mark, as follows (the disjointed syntax is not a transcription error):

Antonsen: “We started him (Paul) on Protandim, and I’ll let my wife explain how I got to that, but we started him on Protandim in December of this (sic) year. Without the cardiologist knowing about it, because we researched about it and they did not know the knowledge of it, so we researched it quickly and basically uh, found out the information, started him on Protandim, went in January of this year and they gave us records of July of last year – his function was 31% — his function, and from what we can gather from our best of knowledge – he was supposed to have an appointment, hadn’t made it – best of our knowledge is that his function – we’re going to have an appointment soon, so we’re hoping it continues that way –his function went to 45 [CROWD CHEERS AND APPLAUSE] And the left side of his heart in July of last year was 51 centimeters and at his last appointment it dropped down to 41…When we were there in Iowa City, we decided — I asked the doctor; I asked the transplant doctor — I told him, I says, I says ‘can you explain him to me’. He looked me in the eye and he says ‘we have no medical explanation for him’. He, by the doctor’s explanation, he should not have been running around; he should not have been active. Matter of fact you put him in a room with perfectly healthy kids and you can’t tell the difference between him and anyone else.

More background details on Antonsen and the LifeVantage conference can be found here and here

At the very least, what we’re witnessing here is the President of the company, David Brown, giving his tacit blessing to the use of disease-cure testimonials in the training of LifeVantage distributors and the marketing of Protandim. Not only did Brown do nothing to stop this illegality from taking place (i.e. Brown aided and abetted this illegal activity), it is a fairly safe assumption that Antonsen’s illegal testimonial was pre-arranged and orchestrated by LifeVantage senior staff with prior knowledge that distributor would be violating US law.

LifeVantage can never again argue that they are not directly complicit in the use of illegal medical claims in the marketing of Protandim.

Now let’s consider some of the broader implications. LFVN is a publicly-traded company, and in their annual filings to the SEC, they have identified various risk factors that can impact the company’s business and the shareholders investment. The risk factors discussed pertain directly to the claims that Antonsen made with Brown’s oversight and blessing. The following risk factors are included in LifeVantage's 10K filing:

“Adverse publicity could also increase our product liability exposure, result in increased regulatory scrutiny and lead to the initiation of private lawsuits.”

We are subject to the risk of investigatory and enforcement action by the FTC: We will always be subject to the risk of investigatory and enforcement action by the FTC based on our advertising claims and marketing practices. The FTC routinely reviews product advertising, including websites, to identify significant questionable advertising claims and practices. The FTC has brought many actions against dietary supplement companies based upon allegations that applicable advertising claims or practices were deceptive or not substantiated. If the FTC initiates an investigation, the FTC can initiate pre-complaint discovery that may be nonpublic in nature. Any investigation may be very expensive to defend and may result in an adverse ruling or in a consent decree."

The FDA may determine that a particular dietary supplement or ingredient is adulterated or misbranded or both, and may determine that a particular claim or statement of nutritional value that we make to support the marketing of a dietary supplement is an impermissible drug claim, is not substantiated, or is an unauthorized version of a “health claim.” Any of these actions could prevent us from marketing that particular dietary supplement product, or making certain claims for that product. The FDA could also require us to remove a particular product from the market. Any future recall or removal would result in additional costs to us, including lost revenues from any product that we are required to remove from the market, which could be material. Any product recalls or removals could also lead to liability, substantial costs, and reduced growth prospects.

LifeVantage’s form 10-K filed with the SEC acknowledges directly that the use of medical claims could result in censure by the FTC and/or FDA leading to investigations and regulatory actions that substantially harm the value of the company’s stock.

Based on what we saw from the David Brown video, he is failing, as the company President, in his responsibilities to the company’s shareholders by placing the company at risk for regulatory action by the FDA and FTC.

Editor's Addition

I'd like to add that the not only is this video proof of criminal activity, but it also shows that LifeVantage Policies and Procedures are simply window-dressing for the FTC and FTC. Here's a reminder of one section of it:

"8.11.2 – Product Claims
No claims, which include personal testimonials, as to therapeutic, curative or beneficial properties of any products offered by LifeVantage may be made except those contained in official LifeVantage materials. In particular, no Independent Distributor may make any claim that LifeVantage products are useful in the cure, treatment, diagnosis, mitigation or prevention of any diseases or signs or symptoms of disease. Not only are such claims violations of LifeVantage policies, but they potentially violate federal and state laws and regulations, including the Federal Food, Drug, and Cosmetic Act and Federal Trade Commission Act."

As you can see LifeVantage only includes this clause so that they can protect themselves in the case that a LifeVantage distributors makes an illegal medical claim. They have the signed document that effectively says, "It isn't our fault that our distributors break the law. We have it in writing that we told them not to." However, at every opportunity they get, they are pushing information at distributors that leads them to believe that they can make these claims.

In addition, this article mentioned that they flew the boy to the event and surprised him on the stage. Imagine putting a boy on stage in front of hundreds of people and then surprising him. That sounds like a checklist of things NOT TO DO to a person with a heart condition. Then again, if you are LifeVantage, why do you care about the welfare of the boy, when you can use him to convince distributors that the product helps with medical conditions that it simply hasn't been shown to do.

LFVN has nowhere to hide now. No more plausible deniability or trying to blame this on low-ranking distributors. The cat is out of the bag. Illegal marketing is at the core of the marketing strategy for Protandim. This is unlikely to end well for LifeVantage.

Originally posted 2011-11-21 22:34:03.

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Illegal LifeVantage Actions

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Eagle-eyed investigator Vogel has come up with a few startling pieces of information regarding the only study of Protandim in humans. The study titled "The induction of human superoxide dismutase and catalase in vivo: a fundamentally new approach to antioxidant therapy", was done by Nelson SK, Bose SK, Grunwald GK, Myhill P, McCord JM.

Specifically, it has been discovered that the study used subjects who were company insiders. Watch this outdated spot on PBS' Health Quest:

At the 5:05 mark, Sally Nelson, a LifeVantage employee, interviews two participants in that clinical study, Steve Ossello and Reed Madison. Steve Ossello calls it "a major breakthrough and a life-changing event for [him]." What the video doesn't tell you though is that Steve Ossello and Reed Madison are top-ranked LifeVantage distributors.

It gets worse... a lot worse. It turns out that both Steve and Reed are partners at the investment bank Aspenwood Capital in Denver, and Aspenwood provided a 3.5 million and a $5 million investment in Lifevantage.

Reed Madison's Linked-In page discloses that he was an investment banker for LifeVantage since 2004. Steve Ossello's Linked-In page shows that he worked with Reed Madison at Keating Investments prior to Aspenwood Capital. In fact, Steve Ossello with Keating gave Lifeline $8 Million in funding in June, 2005.

Another article, Colo. Doctor Invents 'Anti-Aging' Pill from ABC7 News in Colorado says that McCord invented Protandim which is a lie - as we know. However, it also quotes another participant of the study, Leigh Severance. The article makes Leigh Severance sound like just an enthusiastic support of Protandim when it reads: "... Leigh Severance swears by this new 'anti-aging' pill. He said he'll take it until the day he dies but jokes that if the pill really works, he'll be around for a long time."

Leigh Severance isn't a normal study participant - he held the title of Director and Member of the Executive Committee at LifeVantage. That filing says:

"H. Leigh Severance became a director of Lifeline Therapeutics in January 2005 as the designee of Keating Securities pursuant to Keating Securities contractual right to designate one member of our board of directors."

There's that Keating Securities again.

This filing seems to show that he certainly had a lot of stock in LifeVantage. I guess it is pretty easy to swear by something when they are paying you well and you likely get a lifetime supply of free product. ABC7 News never disclosed the relationship between Severance and LifeVantage.

Bottom-Line: LifeVantage chose at least 3 participants in the study who were clearly financially biased. If all the above information wasn't enough to establish this, all three are documented insiders with the SEC with Madison and Ossello having around 100,000 shares as of June 2005 and Severance having over a million. It is worth mentioning that these are the only three people in the study who I have the names of. For all we know, all the participants could have been company insiders like these three.

It is particularly important to note that when relying on test like TBARS diet can drastically alter the results. Is 16.5 million dollars motivation to alter a diet for a month to make the results look great? I don't know anyone who would turn down that offer.

Originally posted 2011-10-12 22:09:31.

This post involves:

Protandim Studies

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We already know that LifeVantage's Joe McCord Illegally Says that Protandim is about Cancer Prevention, but it's worth documenting other instances of this claim. That reference was in a brochure intended for distributors, logically intended to get them to talk about Protandim as something that prevents cancer.

Enter this article about 'The Fountain of Youth' in 5280 Magazine. In it we have this great quote:

"McCord, chief scientific officer for LifeVantage, the makers of Protandim (protandim.com), says one pill a day could help keep everything from cancer and Alzheimer’s disease to baldness and creaky joints away."

At first I gave LifeVantage the benefit of the doubt and figured that the journalist or the magazine misrepresented what McCord had said. However, as this website has proved time and again with illegal claims, they haven't earned any benefit of the doubt - quite the opposite. When you have examples of television stations spreading the lie that McCord invented/formulated Protandim, it's obvious that it isn't the journalist's fault.

That said, the journalists and magazine editors need to do a better of job of not publishing articles that illegal promote products. When they do, they come off as advertisements disguised as news articles.

Originally posted 2013-06-22 22:00:43.

This post involves:

Illegal Medical Claims, Joe McCord

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