One of the most common things a potential LifeVantage distributor will hear is the background of a Dr. Joe McCord. Dr. Joe McCord and LifeVantage Protandim are almost synonymous at this point. LifeVantage would like for potential distributors to believe they are synonymous because it gives the impression that Protandim was developed by a doctor. However we know that Protandim was invented by Paul Myhill who has no medical background.
Since this fact seems to be public knowledge it was quite puzzling to find the following on LifeVantage.com
[Click to see the larger, more readable view...]
Here's a quote:
"Our breakthrough product, Protandim, was created by Dr. Joe McCord, a world-renowned scientist, pioneer of Free Radical Biology, and discoverer of the anti-aging enzyme Superoxide Dismutase in 1969. He received the Elliot Cresson Medal from The Franklin Institute—awarded to distinguished inventors and scientists, putting Dr. McCord in the same company as Pierre and Marie Curie, Alexander Graham Bell, Orville Wright, and Henry Ford."
Update: Paul Myhill has supplied irrefutable documentation from McCord himself that his contributions do not qualify him as inventor of Protandim. McCord says specifically, "Again, I must congratulate you and Paul for having framed the concept of Protandim so close to its final embodiment, prior to the beginnings of our association.":
I added a little bolding for emphasis on the company claiming that Protandim was created by Dr. Joe McCord. This seems to be the lie the company is still telling as I write this on May 14th, 2011.
The rest of the quote is also noteworthy. They mention a lot of prestigious people. If you didn't know that it was a lie about Dr. Joe McCord creating Protandim you might judge Protandim to be the "breakthrough product" the page touts. However, we know better. We know the truth because Protandim inventor Paul Myhill spilled the beans in an interview with Blogtalk radio. He specifically states:
Because the core composition came from a very unlikely source – me – we initially decided to hide that fact for marketing purposes and instead rely on the impeccable background of Dr. McCord.
It sounds like Paul Myhill was wrong about one thing... the word "initially." Years after he admitted to the deceit the company continued to hide the fact that Dr. McCord didn't create Protandim. In the previous quote we also see how the company is relying on his impeccable background. Today, the company continues to mislead consumers by giving them the impression Dr. McCord was prominently involved when in fact his name isn't on the patent. The page gives no mention to Paul Myhill as the inventor at all.
[Update: As of September 9th, 2011, LifeVantage has updated the language on the page to read, "Dr. Joe McCord is the scientist behind our breakthrough product, Protandim." This replaces the text of "Our breakthrough product, Protandim, was created by Dr. Joe McCord."
Update 2: In a filing with the SEC, the company makes no mention of McCord having any hand in the invention of Protandim. In fact, the exact quote is:
"His joining of Lifeline Nutraceuticals not only adds industry credibility for our technology, but it also sets the stage for the commercialization of numerous advances in SOD anti-oxidant therapies."
This clearly shows that McCord is with LifeVantage as a spokesman, and as of the filing on October 13, 2005 - 8 months after the herbal Protandim replaced CMX-1152 Protandim - he joined to add credibility to Lifeline's existing Protandim product.
Update 3: This article shows that McCord was passing himself off as the inventor]
Originally posted 2011-05-14 21:26:18.
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