Looking for the complete story about LifeVantage Protandim? Read Lazy Man and Money's post about Protandim.

Nancy Leavitt, LifeVantage Pro 10 Distributor, Makes Illegal Claims That Protandim Made Her Skin Cancer Vanish

Some say you can judge an organization by its leadership. If that's the case, those interested in LifeVantage Protandim should take a look at Pro 10 Distributor Nancy Leavitt's illegal testimonial about the product she sells and skin cancer. Here it is on YouTube:

[Note: Mrs. Leavitt's lawyer sent me a DMCA take-down notice for alleged copyright infringement for embedding this video from YouTube.com. I have sent a DMCA counter-notice that the lawyer must initiate legal action against me and settle this in a court of law. It is my understanding that the lawyer must file law suit against me within 10-14 days. That 10-14 day has expired and I have not been notified of any lawsuit. Thus, I'm going to restore the embedded video from YouTube as the feature was designed by Google for the ease of use of the reader.

I apologize for any past inconvenience caused by Mrs. Leavitt and her lawyer. Considering the video's content, I can understand why Nancy Leavitt would want to make it more difficult for you to view it.]

As with all YouTube videos they can be taken down by their respective owners. I suspect the above video will be taken down soon. In the event that happens I made a copy for my records. In fact, there's a note at the bottom of the comments from Matt Leavitt asking that it be removed 9 months ago. That alone should be a major red flag that this product is being marketed illegally. However as it stands on May 31, 2011, this video, that was submitted on February 9th, 2010, has over 4400 page views.

In the video you'll find Nancy Leavitt saying the following:

- 0:13 - "The most important thing to know is that this product works 100% of the time. It's proven, it's documented and it's measurable."
- 0:41 - "I had real achy joints from teaching aerobics for so many years and after just a few weeks of using Protandim that subsided immediately."
- 0:51 - "I was also using some anxiety medication and I noticed all of my symptoms from anxiety started going away..."
- 1:02 - "I no longer struggle with ADD and joint pain is gone."
- 1:10 - "The most profound thing that happened to me, besides having more energy and better sleep... what was really miraculous to me... I've suffered and struggle with skin cancer for years."
- 2:05 - "I was using Protandim and also TrueScience and I've been using the product for 6 weeks and I wanted to wait to have the surgery done because #1 it is obviously expensive and causes different scars and such... after 6 weeks the using Protandim and TrueScience the two spots on my forehead disappeared and the spot on my leg completely disappeared as well. The symptoms of skin cancer... totally gone... it was just a miraculous thing for me."

Nancy Leavitt doesn't waste much time stressing the "most important thing" that the "product works 100% of the time." She fails to define what working is in that statement, but says that it's "proven", "documented", and "measurable".... three things that are impossible to apply to something is only generally defined as "works."

Nancy Leavitt then goes into litany of medical conditions that Protandim has cured as I showed above. With those medical cure condition claims in mind, let's review LifeVantage distributor policies and procedures:

"8.11.2 – Product Claims

No claims, which include personal testimonials, as to therapeutic, curative or beneficial properties of any products offered by LifeVantage may be made except those contained in official LifeVantage materials. In particular, no Independent Distributor may make any claim that LifeVantage products are useful in the cure, treatment, diagnosis, mitigation or prevention of any diseases or signs or symptoms of disease. Not only are such claims violations of LifeVantage policies, but they potentially violate federal and state laws and regulations, including the Federal Food, Drug, and Cosmetic Act and Federal Trade Commission Act."

So there is the evidence that the very top people in LifeVantage break LifeVantage's own rules. As LifeVantage mentions they potentially violate the FDA and FTC's policies. The FTC has released the following guidelines on such testimonies:

  • Endorsements must be truthful and not misleading;
  • If the advertiser doesn’t have proof that the endorser’s experience represents what consumers will achieve by using the product, the ad must clearly and conspicuously disclose the generally expected results in the depicted circumstances; and
  • If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.

This video violates at least the two points. She didn't disclose that she is a paid LifeVantage distributor in the video. She also does not disclose that her results are different from the "generally expected results." It is hard to judge the first own without medical proof. In addition, we already covered how how the FTC feels about the claims Nancy Leavitt made. Specifically that article mentioned:

  • products that "claim to be a ‘cure-all’ for several diseases... often are unproven and useless, making promises they can’t fulfill."
  • "The reality is that phony miracle products can have dangerous interactions with medicines you’re already taking. They also might cause you to delay or stop medical treatment for your condition…"
  • products you should avoid “are promoted with phrases like 'scientific breakthrough,' 'ancient remedy,' or 'miraculous cure,' or scientific-sounding terms like 'thermogenesis'"

So we have Nancy Leavitt hitting all the major points of what the FTC is a scam and fraud. In regard to bullet point #1 above, she definitely calls it a cure-all (works 100%) for several conditions. In regard to bullet point #2 above, she admitted that it stopped her from treating her medical condition (skin cancer). Finally, In regard to bullet point #3 above, we have her claiming twice that Protandim was "miraculous."

A related article notes that MonaVie, another MLM, and their lawyers have made it a point to warn that these claims violate the FTC rules: MonaVie, FTC Guidelines, and Distributor Testimonies.

I haven't even touched the FDA violations here. I'll let someone in the comments get that ball rolling.

Originally posted 2011-05-31 22:13:03.

This post involves:

LifeVantage Protandim Distributors

... and focuses on:

, , ,

Looking for the complete story about LifeVantage Protandim? Read Lazy Man and Money's post about Protandim.
53 Responses to “Nancy Leavitt, LifeVantage Pro 10 Distributor, Makes Illegal Claims That Protandim Made Her Skin Cancer Vanish”
  1. » Protandim Scam? Says:

    […] Nancy Leavitt, LifeVantage Pro 10 Distributor, Makes Illegal Claim That Protandim Made Her Skin Canc… […]

  2. UnbiasPoster Says:

    I just searched Nancy Leavitt and found that she is NOT a PRO 10 Distributor for lifevantage… Protandim Scam, You are striking out again. You are spreading lies worse than any mlm person could.

  3. Protandim Scams Says:

    Please post links to prove that Nancy and Matt Leavitt are not Pro 10 Distributors. Here is my proof that they are: http://www.facebook.com/pages/Matt-and-Nancy-Leavitt-Pro-10-Team-LifeVantage/107276685965225.

    If they are claiming that they are Pro 10s and they aren’t that’s even worse.

  4. JOE Says:

    Wow, these folks are Pro’s. What a shame what people do for money.

  5. UnbiasPoster Says:

    [Editor’s Note: The follow comment is from the previous person who identified himself as UnbiasPoster, but he changed his name here several times to appear to be more than one person.]

    We followed that link and it is their Facebook account. Because you obviously know nothing about LifeVantage and just comment and say whatever you want, you are a liar. Plain and simple. Your own headline is misleading!

    Nancy Leavitt are the “Pro 10 Team” in LifeVantage. That means they have a goal to become Pro 10 and get all of their team to Pro 10, that is integrity. You have just insulted their whole goal of helping people…

    You’ve lost my readership

  6. UnbiasPoster Says:

    [Editor’s Note: The follow comment is from the previous person who identified himself as UnbiasPoster, but he changed his name here several times to appear to be more than one person. In this case, UnbiasPoster under another pseudonym, references a comment that he made under the pseudonym of MedStudent123. This is particular humorous because I hadn’t published a comment by MedStudent123, he only know about it because he was MedStudent123.]

    You are the type of guy that believes anything. MedStudent123 posted the truth. I checked into that accusation because a person’s real name is attached. What Protandim Scams has done is defamatory. Although this lady made a mistake, they have continued the lie that she is trying to still tell her story on youtube. It was supposed to have been taken down months ago, according to another blog site. Now, this guy is making it seem as though this lady is still professing what she said in her video.

    Who is being mislead here, Joe? You, me, and any other person that doesn’t read the fine print.

  7. Protandim Scams Says:


    The definition that Dictionary.com has for “defame” is the following:

    “to attack the good name or reputation of, as by uttering or publishing maliciously or falsely anything injurious; slander or libel;”

    I did attack a reputation. I admit to that. However, I don’t believe that I wrote any falsehoods. This clears me of committing libel. The whole goal of this website is to be truthful. If there are inaccuracies I provide comments where people can point them out for correcting.

    This person has been in the industry for 20 years and certainly didn’t make an innocent mistake. You don’t accidentally make a video in which you break many laws. It was a willful attempt to pitch her product as a miracle cure so that she could line her pockets with money.

    It isn’t known whether or not she still professes what she said in the video. This is the only evidence we have. We are not behind closed doors where she is verbally introducing customers to the product. That’s one of the big problems with MLM distribution for products of this nature. If people are willing to break the law on the Internet for all to see, what are they doing behind closed doors? Logic would reason that it is a hundred times worse.

  8. Protandim Scams Says:


    Calling yourself a “Pro 10 Team” when you are not a “Pro 10″ is clearly misrepresenting yourself. I’m going to give Nancy and Matt Leavitt the benefit of the doubt and presume that they are the Pro 10s they bill themselves as. If they disclosed elsewhere that they were “Pro 5″ then I would buy the argument that I made a mistake and correct it. At this point, I can’t find any other publicly available information to determine their rank. If someone can contribute that information I will correct the article. Until that happens, I think giving them the label that they gave themselves, “Pro 10″ is fair.

    I don’t mean to mislead others, but when I can only be as accurate as the available information out there. As always, I cite my sources, as I did here so the reader can follow the logic of the post. I have found that MLM distributors most often do not adhere to the same code of ethics of disclosing their sources.

    This is about the tenth time I’ve “lost your readship” UnbiasPoster. I think you’ll be back.

  9. Anonymous Aussie Says:

    This is just the publicity that the company and dangerous fraudster need, Protandim Scam.

    This isn’t a simple mistake, as you’ve identified this is an experienced pyramid hustler…ahem network marketer and many laws were broken – FTC, FDA and breaches of the company’s own Policies and Procedures to name just a few. That anyone can condone such unconscionable conduct remains truly astounding.

    UnbiasPoster states “You’ve lost my readership”


  10. annonymous Says:


  11. Nancy Rogers-Leavitt Says:

    [Editor’s Note: Nancy Rodgers-Leavitt contributed the following comment to my contact form. I have moved the comment to the proper post.]

    This video was removed as soon as it was posted on You Tube without my permission.
    You do NOT have permission to use it, post it, etc.
    It is my own PERSONAL testimony and it is true, but ONLY for my own viewing, not for the public in any way.
    I have contacted my attorney and you will be sued if not removed immediately.
    This is defamation of character.
    Nancy Rogers-Leavitt

  12. Protandim Scams Says:

    I would like to address your comments:

    Nancy said,

    This video was removed as soon as it was posted on You Tube without my permission.

    The video is publicly available on YouTube. If it was removed, I obviously wouldn’t have found it and wouldn’t have written the post.

    Nancy said,

    “You do NOT have permission to use it, post it, etc.”

    I believe I’m within my legal rights for embedding the video. YouTube provides the embedding code specifically for this purpose. Here is a little discussion on that.

    Nancy said,

    “It is my own PERSONAL testimony and it is true, but ONLY for my own viewing, not for the public in any way.”

    Remember that PERSONAL testimonies have to adhere to FTC guidelines regarding endorsements.

    YouTube’s slogan is “Broadcast Yourself.” If it was only for your viewing, you wouldn’t use a medium like YouTube. In addition you at around the 8 second mark you said, “… and I want to share that with you.” This means that clearly wasn’t ONLY for your own viewing.

    Nancy said,

    “I have contacted my attorney and you will be sued if not removed immediately.”

    You really want to bring lawyers’ attention to this? Are you sure that is the wisest move here?

    Nancy said,

    This is defamation of character.

    I would familiarize yourself with the definition of defamation. One of the key guidelines is that it has to be false. I don’t believe there anything in this article that is false. If you feel that I have something incorrect, please be specific on what it is and I will try to fix the error.

  13. UnbiasPoster Says:

    Protandim Scams posted a video on his own site and now will not remove it after being requested to do so. Culpability. Who is the one propagating falsehoods now? The lady has asked you to remove it. She has told you that she does not want it viewed. She has threatened legal action. In my state that means you have been formally notified that a lawsuit will proceed if you do not take action. It is not about what she said in her video, its about you leaving it on your site after being asked to remove it.

    This is getting interesting.

  14. Protandim Scams Says:

    Thanks UnbiasPoster.

    People threaten lawsuits all the time. I’ve found that they are usually just scare tactics. I have a good grasp of the law and I’m not concerned.

    It IS about what she said in the video. She is trying to cover up which I can, and have shown, is an illegal act. If she moves forward with such a lawsuit, I could easily show that it is in public’s interest and not only damage her ability to distribute LifeVantage products again, but perhaps even take action against LifeVantage itself.

  15. Andrew Mora Says:

    Wow you are on point author (Protandim Scams), these people seem to have been sold by a smooth talker. I was very interested in signing up for this product to personally use, as well as to distribute for profit/better the world, I even attended a get together at a distributors house. After seeing that the stock for Lifevantage has traded at under $2 bucks for 5 years now, the fact that EVERY INGREDIENT in protandim is available for a FRACTION of the cost most anywhere, the mlm set-up, etc..People claim this product helps with health, these same people fail to realize the mind is the most powerful piece of equipment we have, the brain has the ability to heal the body if you SIMPLY believe. Protandim seems like a fancy multivitamin filled in an MLM bottle, with a fancy label.

  16. Protandim Scams Says:

    Thanks Andrew. The comments are appreciated.

  17. Andrew Mora Says:

    Unbias poster seems like a Protandim distributor if you ask me. Not only that, he seems like an average mind to say the least. Hey unbias poster, obviously Nancy Rogers-Leavitt has NO RIGHT to file a lawsuit because she used a PUBLIC domain called Youtube to display her video. That would be like saying we can’t post Youtube videos on Facebook. If Nancy Rogers-Leavitt posted her video to “save the world”, us in AMERICA have the given right to challenge her claims…that is what they are, nothing but claims. I am so happy the product worked for you Nancy Rogers-Leavitt, my father also beat lung cancer and skin cancer…without the use of protandim, just mostly prayer.

  18. Andrew Mora Says:

    My big question is how do the 6 ingredients in protandim differ from the ones you can get for a fraction of the cost most anywhere? Any help would be appreciated.

  19. Protandim Scams Says:

    Yes, for someone who claims to be “Unbiased”, he certainly is very focused on the LifeVantage side of the story and overlooking the clear infractions by LifeVantage and its distributors.

    Thanks Andrew for recognizing that her video is still posted in the public domain on YouTube. The video on my site is embedded which means that I am not hosting any part of the video on my site at all.

  20. Anonymous Aussie Says:

    Nancy Lying-sack-of-crap states “This video was removed as soon as it was posted on You Tube without my permission.”

    How unfortunate that you’ve been exposed! Not. One can only begin to imagine what other unlawful and downright fraudulent claims you’re making. How do you live with yourself?!

    Nancy Lying-sack-of-crap states “It is my own PERSONAL testimony and it is true, but ONLY for my own viewing, not for the public in any way.”

    For your obvious lack of information, you should refer to LifeVantage’s Policies and Procedures which governs the manner in which you’re supposed to promote the product and which states

    8.11.2 – Product Claims

    No claims, which include personal testimonials, as to therapeutic, curative or beneficial properties of any products offered by LifeVantage may be made except those contained in official LifeVantage materials. In particular, no Independent Distributor may make any claim that LifeVantage products are useful in the cure, treatment, diagnosis, mitigation or prevention of any diseases or signs or symptoms of disease. Not only are such claims violations of LifeVantage policies, but they potentially violate federal and state laws and regulations, including the Federal Food, Drug, and Cosmetic Act and Federal Trade Commission Act.”

    Perhaps you should also refer to LifeVantage own website which confirms that the “product is not intended to diagnose, treat, cure or prevent any disease”.

    The fact is that you’re defrauding consumers into investing in a product which you’re promoting by using entirely bogus health claims AND as per the company’s own literature is both in breach of company policy and the law. You need to be stopped and this is just the exposure you deserve – before harm is to anyone unfortunate enough to suffer ill health and then face a MLM’er like you who’s prepared to capitalise at their expense.

    Defamation??!! You don’t even have character to defame, you idiot!

  21. Kyle Says:

    All ingredients for almost any drug can be bought at a fraction of the price. For Example I got everything i need for Vicodin in my back yard, but putting it together is the tricky part.

    There are Three factors that a pill can have.
    1. Time
    2. Effectiveness/Outcome/Dosage
    3. Side Effects

    Time – Some pills work longer than others. For Example some Extended release pills do not work without the medication passing through a gel membrane to activate the drug. Example ( Er and Sr pills) http://en.wikipedia.org/wiki/Sustained_release

    Effectiveness/Outcome/Dosage – As you can buy the drugs for a fraction of the price, some of the quality may decrease. For example, i could harvest opiates, but when using them in raw form, I will not have the same side effects as taking a prescribed Morphine pill. In order to possibly achieve the same effects, the pill has to have the right ratio of ingredients to achieve desired effects.

    Side Effects – As I mentioned earlier, The right ratio is a must have in a pill. Any offset may cause undesirable side effects. For example, Cocaine and Ritalin, they are pretty much the same, but cocaine (amphetamine) which works as a dopamine transporter. On the other hand Ritalin (Methylphenidate) act as a Dopamine Transport blocker. In other words cocaine without the crazy adrenaline. So Similar effects, but the composition of whats in a pill will make it have different effects.

    All together, you may be able to buy all the right ingredients for the drug your trying to synthesize, but putting it all together is something you have to ponder about before you do it. Personally I don’t like the sound of Protandim, but at the end of the day, if that’s the product that you are going to use, Its well worth the $40 for a bottle instead of trial and error mixing. The Question you ask yourself is, am i willing to pay $30 for an oil change, or Buy Oil For $28 and Spend an hour or two to change my oil.

  22. Laughing at the whole matter Says:

    I am still amazed at the nah sayers the whisle blowers so to speak the informed uninformed guys who sit around and attempt to destroy peoples lives and livelyhood because they have none. No I do nt work fore life -what-ever the companies names is an d really don’t care about the products tey sell nor th guy here who claims to doen so much homework on the products. The one thing i do know is that we presrcibed e medicine by suposedly educated individuals in the medical field that advise you this pill will work without telling you how many have suffered medical issues or side effefcts from what they are giving you. If it works it works what i xan stand is the haters who stand in the shadows and critize things they are not specialist on themselves. I did see the research from the accuser showing or posting his studies on his data proving the pills do not work . yet another hater who has none of his own evidence to post

  23. Laughing at the whole matter Says:

    1. First before some interllectual giant,spellling B champion or diction instructor comments on my spelling errors and how ignorant I am because I made spelling errors let me say oops didn’t use spell checker..

  24. Laughing at the whole matter Says:

    UHM it is not the ingredients that determine the procuduct effectiveness but rather how they are combined. It is like mixing colors. You can mix them all types of different ways but the color or effect you get depends on how and what you choose to mix.

  25. Protandim Scams Says:

    Thanks Kyle,

    You left the same exact comment here: http://www.lazymanandmoney.com/lifevantage-protandim-scam/comment-page-8/#comment-590353

    It was responded to here: http://www.lazymanandmoney.com/lifevantage-protandim-scam/comment-page-8/#comment-590500

    Please keep the topic on the point of the post.

  26. Protandim Scams Says:


    Hmmm, what is the “informed uninformed?” Sounds like an oxymoron to me. You should cheer whistle blowers, they help people. If someone is robbing your money from your bank, you want a whistle blower. If you are a scammer or a crook, then you probably are upset with the whistle blowers. Kind of speaks to your character, doesn’t it?

    As far as attempting to destroy people lives and livelihood, remember that in this case they are the ones breaking the law and committing fraud that hurts consumers. Sorry that my helping consumers (of which you are) strikes you as a bad thing.

    If you don’t care about LifeVantage or its products, why are you taking the time to comment here three times? Doesn’t make much sense does it?

    As far as medicine and its side effects, it’s worth noting that there are many, many people killed in car accidents. However, there’s no doubt that the benefits of automobile transportation. The same could be said of medicine. There are a few unfortunate side effects, but there is no doubting the benefits of it.

    I’m willing to donate my time to helping exposing the fraud and educate consumers. LifeVantage is spending millions “encouraging” these studies, because it is a great ROI on their money. There is no ROI on me spending millions to disprove LifeVantage.

    Plus, the burden of proof is on LifeVantage to show that the product does something. Since LifeVantage’s page says, “Protandim is not intended to diagnose, treat, cure, or prevent any disease.” clearly the product doesn’t do anything compared to the medicine that you compared it to.

  27. Sheer Protandimonium Says:

    [Editor’s Note: Due to the length of this comment, I will respond in-line to ensure that I all concerns are addressed.]

    I want to comment on Nancy Leavitt’s video and the heated discussion that has ensued. But first I’ll provide you with some background information about me.

    I just learned of Protandim yesterday through a friend of mine who is a distributor of the herbal supplement and quite frankly I was very intrigued by his entire presentation. I was fascinated by the claim that Protandim is scientifically proven to reduce your oxidative stress by 40%. Questions abounded in my mind.

    [Editor’s Note: Did you think to ask where the “scientifically proven to reduce your oxidative stress by 40%” phrase came from? It seems to come from one study of very few people that the company itself produced where nearly half people ended up dropping out. Later on in the comment you get very specific details of what is being claimed. If we are to keep the same standards, it has not been proven to reduce my oxidative stress by 40% has it been proven to reduce yours?

    Additionally, it’s worth noting that other things, vitmain C, fruit, etc. are also proven to reduce oxidative stress.]

    I’m not a scientist. However, many of my questions about this product have to do with the science behind it. I’ve just begun investigating the research, development, claims, clinical studies, and anecdotal evidence relating to Protandim.

    [Editor’s Note: Anecdotal information about Protandim should not be investigated. There are people who are paid money (like your friend) who are biased. In addition, the placebo effect makes anecdotal evidence in health claims moot.]

    I was also quite cognizant of the fact that my friend was being so careful to stress what Protandim has been scientifically shown to do while at the same time taking pains to clearly state that it has not been shown to prevent or cure any illnesses or diseases, improve one’s quality of life or extend the length of one’s life. I’ve concluded that he did an excellent job of properly representing the product. He made no claims other than those which have been scientifically proven. And he did not “sell” me on it at all — literally!! After he finished, he remained quiet and let me ask all the questions. No hard sell. Not even a soft sell. No sell at all. It was kind of weird, actually. Definitely different than what Ms. Leavitt has done in this video.

    [Editor’s Note: Your friend’s part about what the product has been scientifically shown to do, must have been extremely brief. They haven’t done any in vivo (in the body) studies in over 5 years and only have that one previous one on record.

    The strategy of remaining quiet after the pitch and letting you ask questions is fairly typical with MLM presentations. It puts the ball in your court, to use a tennis expression. If you aren’t prepared (i.e. if you haven’t done research on Protandim in advance), it is difficult to ask the right questions.]

    During the presentation I had found myself filling in all the blanks left by his silence. Human nature, I guess. My mind was spinning as I thought to myself, “Antioxidants are good. Free radicals are bad. This product could fend off or cure cancer, slow the aging process” etc.,etc., etc. But he never made such assertions. The whole presentation left me feeling quite uncertain whether the product itself is of any real value. I’m sure it didn’t help that I’m generally very skeptical of both MLM products and distributors. Yet for some reason, I remained intrigued. I decided I had to learn more about Protandim before passing judgment on it.

    [Editor’s Note: It’s not as simple as antioxidants being good and free radicals are bad. Here’s a well-cited quote from Wikipedia on antioxidants, “Although initial studies suggested that antioxidant supplements might promote health, later large clinical trials did not detect any benefit and suggested instead that excess supplementation is harmful.” It is also worth noting that “Free radicals play an important role in combustion, atmospheric chemistry, polymerization, plasma chemistry, biochemistry, and many other chemical processes.” (source).

    Remember your same thoughts about antioxidants and free radicals could be said about vitamin C… and vitamin C is much, much cheaper than Protandim.]

    This morning I’ve begun my quest. So far I’ve perused the eight peer-reviewed research studies posted on PubMed (http://www.ncbi.nlm.nih.gov/pubmed?term=protandim). I’ve viewed the video of Nancy Leavitt several times. And I quickly skimmed the posts in this thread. I’ve got a long ways to go still before coming to a decision about Protandim. I won’t posit an opinion until I’ve learned much more about it.

    [Editor’s Note: I suggest you read other posts on this website and the ones at Scam.com. Many of the studies are published in low quality journals or ones in which LifeVantage’s Joe McCord sits on the board. The inventor of Protandim admits that the studies are for marketing the product. In addition, a renowned doctor, Harriet Hall has looked at the studies and concluded that they don’t amount to much: Protandim: Another Kind of Antioxidant. Finally, if the product was really a break-through product and its been around for more than 5 years, clearly the company’s stock price should reflect that. It does not.]

    However, in spite of my limited knowledge of the product and its claims, I feel compelled to share a few initial thoughts about Ms. Leavitt’s video. Disclaimer: I am NOT an attorney and I have absolutely no idea regarding any potential legal ramifications of anything she may or may not have said or implied. That said, here goes…

    [Editor’s Note: Here’s the FTC’s definitive guide: Dietary Supplements: An Advertising Guide for Industry. Give it a read. I will specifically call section II.A.1: “Under FTC law, an advertiser is equally responsible for the accuracy of claims suggested or implied by the ad. Advertisers cannot suggest claims that they could not make directly. When identifying claims, advertisers should not focus just on individual phrases or statements, but rather should consider the ad as a whole, assessing the ‘net impression’ conveyed by all elements of the ad, including the text, product name, and depictions.”

    Distributors are grouped as “advertisers” earlier in the guide.]

    Early on Ms. Leavitt says, “The most important thing to know is that this product works 100% of the time. It’s proven, it’s documented and it’s measurable.” I believe her statement is true. The company states that Protandim will increase the body’s natural production of antioxidant enzymes and decrease the body’s oxidative stress levels in every single person who takes the supplement. I’m pretty sure these claims are in actuality fully supported by credible scientific research. And I’m pretty sure these claims are the basically the only claims the company makes regarding Protandim’s efficacy. At least that’s what I gathered from the presentation I attended yesterday.

    [Editor’s Note: I’m not sure how you can believe Ms. Leavitt’s statement to be true. First the use of the “works” is undefined. If you define it as helping a person in any way, it hasn’t been proven even 1% of the time. If you define it as reducing oxidatative stress that is also not proven to work 100% of the time. Lastly, neither definition of working has been shown to be truly measurable. (TBARS has many issues with measuring these things, but that’s a larger issue discussed elsewhere.)

    The most important thing here is that you are confusing what the company states and what Ms. Leavitt states. Ms. Leavitt never mentions “oxidative” at all. The audience can only take the “net impression” (FTC’s words) that the product is intended to help with the claims that Ms. Leavitt states. This speaks to the core of deceptive and misleading advertising practices.]

    In light of this, Ms. Leavitt at first glance appears to have oversold both the purpose and the efficacy of Protandim. However, I’m cautious about asserting that Ms. Leavitt has misrepresented the product technically. I’ll be the first to draw attention to all kinds of implications throughout her presentation that the many health improvements she has experienced have come as a direct result of taking Protandim.

    However, that may be all they are — implications. I’m not sure she ever actually claims that Protandim is responsible. She never directly states that it is Protandim that relieved her achy joints, subdued her anxiety, cured her ADD, freed her from joint pain, improved her energy and sleep, or cured her skin cancer. Yes, she repeatedly ties it circumstantially, making statements along the lines of “After starting Protandim, this and this happened to me, this got better, this went away,” etc., etc. Such powerful implications may indeed cross ethical and/or legal boundaries. I don’t know. But Ms. Leavitt never directly states “Protandim healed me” or “Protandim took this away” or “Protandim cured me”.

    [Editor’s Note: Ms. Leavitt’s quote at the beginning of the video is: “I’ve had such amazing product results from using Protandim by LifeVantage… and I want to share that with you in hopes that you will experience some of the same things.” There are no implications… it is stated that the results following that statement is a direct result of taking Protandim.

    You seem to be a little unsure saying “that may be all they are…” and “I’m not sure she ever actually claims…” Why are uncertain? It is very cut an dry.

    In any case, the legal boundaries in the FTC document are quite clear: “Under FTC law, an advertiser is equally responsible for the accuracy of claims suggested or implied by the ad.” Implications, especially in cases like this one where the ad is intended to mislead consumers into believing that the product is designed to help with such symptoms are the the very reason why the FTC put the dietary supplement guide together.]

    Listen to the video once again. It is possible that her wordings are accidental. It is also possible that she has carefully worded her presentation to technically avoid a direct claim that Protandim itself healed an illness, cured a disease, took away symptoms, boosted energy or in any other way increased her health. This may be craftiness at its best. Or worst. We the consumers are left to surmise, which we do quite naturally, that all of these improvements were caused by Protandim. The cause-and-effect relationship between Protandim and improved health is strongly implied. But I’m not sure it is ever overtly asserted. She walks an awfully fine line, I know. Maybe too fine.

    [Editor’s Note: I’ve listened to the video a few times. Again, the FTC does allow “carefully worded” presentations or “craftiness” and instead goes by the “net impression” of the advertisement. The cause-and-effect relationship between Protandim and the improved health was established in the introductory quote.]

    Near the end she says, “I’ve been on the product now six months, and I just feel better and better every day. It’s been just a miraculous thing for me. And our bodies do the miracles, you know. We have to really give credit to our bodies and the miraculous things our bodies can do when given the proper nutrients and the natural remedies that are out there.”

    Again, she may be intentionally splitting hairs. She could have said, “Protandim made me [will make you] feel better and better the longer I took [you take] it.” Yet she does not. She never directly posits that Protandim effected these positive changes in her health. She only implies it by associating the beginning, continuation and results of the changes with the beginning and continuation of taking the supplement.

    For example, exactly what has been a miraculous thing for her? The “product”? Or the “feeling better and better every day”, which is the nearest referent preceding her pronoun “it”? Next she says our bodies do the miracle and we have to give our bodies the credit. That doesn’t definitively clear up any confusion caused by the preceding sentence. But it does in my opinion give a little weight to the interpretation whereby the “miraculous thing” she mentions in her previous sentence is referring to her feeling better and better every day which she states two sentences prior. Finally she says that the body can do miraculous things when given proper nutrients and natural remedies. No scientific evidence is provided to support her claim. However, she does not identify what those nutrients and natural remedies (including Protandim) might be that give the body the ability to do these miraculous things, so for now evidence is not necessary.

    [Editor’s Note: Remember that she starts the video by saying “I’ve had such amazing product results from using Protandim by LifeVantage… and I want to share that with you in hopes that you will experience some of the same things.” Clearly the statement about the “miraculous things” are attributed to taking Protandim. This statement also clearly gives a cause-and-effect between Protandim and the medical conditions. In this case, Protandim (and TrueScience Cream) are the only nutrient/natural remedies that Nancy has discussed and has drawn the relationship between using them and the healing of the condition.]

    So does Ms. Leavitt cross the legal and/or ethical lines as seems so apparent at first glance? Or does she escape judgment due to a technicality — carefully constructed language that implies but never specifically states that Protandim healed her many maladies?

    [Editor’s Note: According to the FTC’s guidelines she crossed the legal lines. There is no room to escape judgment due to a technicality… and the technicality that you are suggesting doesn’t exist as she did specifically and explicitly state that Protandim caused the amazing results that healed her many maladies. Again, since it is clearly illegal, it also crosses the ethical boundaries.]

    What do you think??

    [Editor’s Note: I think you should probably do a little more research about such things before you go on and on. You could have also watched the video and caught the first sentence that makes it quite clear what Nancy Leavitt is trying to do.]

  28. Let's Not Judge Says:

    Well I am a LifeVantage distributor and proud of it! I say it’s time to move on. OMG! So Nancy made a mistake and she is paying for it and will continue to pay for it, I’m sure. But you can’t say it’s because she is greedy, she may actually believe in the product, which many of us distributors do. Protandim Scams you should go to some meetings and listen to what the consumers say about the product who have been taking it. Consumers, not distributors. There are some amazing stories. Better yet, why don’t you take it for three months then you have the right to judge, or read the peer reviewed studies done, which by the way LifeVantage DID NOT pay for. There is more to this product than you give it credit for. Don’t kill the whole company for the mistake of one, after all, we are only human, unless of course you have never made a mistake. God bless….

  29. Protandim Scams Says:

    I agree Let’s Not Judge – it is time to move on from being a LifeVantage distributor ;-).

    Is Nancy paying for the mistake? Is she still in LifeVantage receiving a paycheck or has the compliance office shut down her and her husband’s distributorship? That’s the only fair thing to do in this circumstance right? This looks to be an extremely serious violation of LifeVantage’s Policies and Procedures, but also the FTC and possibly FDA laws.

    Remember, “Roughly only 30% of the population seems susceptible to placebo effects, and it is not possible to determine ahead of time whether a placebo will work or not.” (Source: http://en.wikipedia.org/wiki/Placebo#Doctor-patient_relationship)

    This explains why consumers are saying something about the product. If you convince 100 people to try it, even though the company itself admits that the product “is not intended to diagnose, treat, cure, or prevent any disease”, you’ll still get 30 people (on average) who will say something about the product. It doesn’t matter what the product is – could be a sugar pill. So presumably those consumers, not distributors, in meetings are the 30% that it had the effect on. They are the vocal minority. What happens to the other 70%? They go back to their lives. Again this would happen with any product.

    I have read the peer reviewed studies. Paul Myhill of LifeVantage admitted that they were “encouraged” for marketing purposes – it’s hard to say for sure that LifeVantage did not pay for them. I’m not sure how else a corporation “encourages” others to create marketing material for them.

    Please read the rest of the site, there is a lot more fraud going on Nancy Leavitt’s “mistake.” Also, please don’t downplay the “mistake”, it has likely cost consumers tens of thousands of dollars and it’s one of hundreds of thousands that happen to be out there for MLM companies. These “mistakes” only happen when someone like Nancy has an opportunity to profit. It doesn’t happen for Ocean Spray cranberry juice, but it happens for MonaVie and Zrii.

  30. Let's Not Judge Says:

    There can be a placebo effect but what I know without doubt, is what it does for me. I find it sad that narrow minded people set their mind up front and miss out on so many good things in life, like Protandim. I am confident that Protantim will continue to grow because of the science behind it, that is fact. So, I’m moving on to spreading the word and wishing you all the best in your endeavors.

  31. Protandim Scams Says:

    I hope you really understand the point behind placebo effect. It means that it may do things to you only because you believe it will. It’s the power of positive thinking. I have no problems with that. Carry around a lucky rabbit’s foot if that’s what you want to do. Just don’t ask others to believe that your rabbit’s foot is lucky.

    I find it sad that narrow-minded people can’t understand that in every health MLM there are thousands of people making the same claims you are for any and every kind of cream, pill, and juice. If you were more open-minded you’d see that this is just like all the others. It was on the shelves of GNC for years and no one claimed it could do anything. Suddenly, when the very same product is put a program where people can make money by “spreading the word” (your words, not mine) it can do wonderful things.

    I have a bridge to sell to you.

  32. Tom Says:

    Really! If one is exposed to a toxic environment & one’s system is overproducing ROS (free radicals), how in heavens does one’s mind heal chronic illnesses?

  33. Protandim Scams Says:

    It’s called the placebo effect. How does a mom’s kisses heal a son’s skinned knee? Ever see a faith healer cure someone’s inability to walk?

    Remember that LifeVantage’s own website says: “Protandim is not intended to diagnose, treat, cure, or prevent any disease.” Clearly it doesn’t heal chronic illnesses either.

  34. diane Says:

    All you people that have posted negative info on Protandim need to really do your
    homework.Also many animals are doing fantastic on Protandim.They have no idea
    what the Placebo effect is all about.Take the product,share it with others and sit
    back and watch the results.If you were to do that you would not be mouthing off anything negative about it!!I bet you people who are negative take PRESCRIPTION
    DRUGS without even questioning the side effects!!!

  35. diane Says:

    You should do your homework before you make your comments.Find out what happened between the time of
    sitting on the GNC shelves with people who worked there
    and have no idea what the products are about to ABC Primetime
    news doing an investigative report on Protandim.Find out what
    happened after that report(about the response from people and how they tried to get it out to the people after that,Anyone with
    common sense knows that the best way to get news out is by
    NETWORK MARKETING(by the way that is the PROFFESSION of the future and the next few MILLIONAIRES
    will come from NETWORK MARKETING!!NO not because they
    are all about making money but by sharing a FANTASTIC PRODUCT that they believe in.Do what you Love and the money will follow!!!

  36. diane Says:

    My last comment,It is not about the ingredients that make up Protandim.It is way beyond that.If you understand anything about the NRF2 enzyme and the survival
    genes YOU WOULD GET IT!!!Before you comment PLEASE,PLEASE know what
    you are talking about.I get very frustrated with people who like to give their opinion
    without any accurate knowledge on what they are talking about.
    Thank-you and have a great night,I know I will.

  37. Protandim Scams Says:

    Are you talking about lab tests with rats? If so, there are a great lab tests with rats that don’t translate to humans, which is the intended audience for the product. If not, please supply the unbiased, reputable information that animals are taking Protandim. Also please supply the clinical results of these animals – with specifics as to what benefits they’ve gotten vs. a placebo.

    To put your comment in perspective, I could say that I had an apple yesterday and I’m doing fantastic. It doesn’t mean that it cured any medical condition. Remember LifeVantage admits that it doesn’t do that.

    You should also note that while prescription drugs do have side effects, the proven benefits outweigh them. It’s like comparing a car (medicine) to couch (Protandim). You aren’t going to get anywhere on a couch. A car will get the job done where a couch fails, but there is the occasional side effect of getting in an accident. The only way this falls part is that Protandim (the couch that isn’t going to get you anywhere) does have side effects for some as well. People who are allergic to ragweed (of which there are many), perhaps shouldn’t take Protandim due to the milk thistle.

  38. Protandim Scams Says:


    ABC Primetime’s investigative report wasn’t very investigative. It didn’t end with any conclusive evidence. It didn’t mention the history of Protandim and CMX-1152. No similar news media in the last five years, that I’m aware of, has done a report on Protandim.

    Network marketing is not an appropriate way get news out about health products. As we’ve seen in this article, it leads people to make illegal medical claims which hurt consumers. Network marketing is also not the future of marketing, that line has been used since Amway in the early 90’s and it hasn’t come to fruition.

    I hope for the sake of America that people do not love scamming people and hoping the money follows that.

  39. Protandim Scams Says:


    When the product was invented and for years afterwards, there was no mention of NRF2 enzymes. Go read your ABC Primetime report and see if there’s a mention of NRF2. From what I can tell, LifeVantage is just latching on this lately.

    It’s also worth noting that an NRF2 activator could HRLP cancer according to this recent study: http://www.newscientist.com/article/mg21128204.500-natural-antioxidants-could-scupper-tumours-detox.html

    Diane, I share your frustration about people commenting without knowing what they are talking about. That’s what LifeVantage’s whole marketing system is about. They’ve unleashed thousands of salespeople (you seem like one yourself), who have no business giving their opinion on NRF2 enzymes. Furthermore, they are getting all this information from a very biased source, LifeVantage, who has been proven to lie about the invention of the product, cover up their the history of CMX-1152, and other things listed here.

  40. John Zehr (LifeVantage Distributor) Says:

    Dude, you need to get a job. (Oh. this IS your job?)

  41. Protandim Scams Says:

    Nah, protecting people from fraud is just a hobby of mine. It’s better than your job of spreading fraud.

  42. Justwondering Says:

    Why such vehement wariness about Protandim? If it helps real people, why not let the product stand on it’s own feet?
    The average distributor is a real person from any walk of life who might ignorantly make errant claims to sell the product.
    I’ve communicated with several who have taken this product that cannot directly profit from my purchase. They are not participating in any double-blind clinical studies, but they are seeing real results from it.

  43. Protandim Scams Says:


    Placebos appear to “help” people too. Many claim that they’ve seen real results from them too. Unfortunately this placebo effect can often mask the underlying symptom, which will likely then go untreated. This causes much more harm in the long term.

    I realize that the average distributor is a real person from any walk of life who might ignorantly make errant claims to sell the product. That is a large reason why this website exists – to educate that distributor. Right now that distributor is only getting the half-truths from LifeVantage that helps them sell more product. It’s smart business, though illegal in some cases, if you are LifeVantage, but distributors should have all the information available and LifeVantage, if it is to be a reputable company should be open and own its previous lies and deceit.

    LifeVantage let the product stand on its own feet when it was distributed at GNC for years. The product failed. Now, they are using MLM to get people who are mostly likely experiencing a placebo effect to tell others. It’s a dangerous scam from health and financial perspectives.

  44. Vogel Says:

    “Vehement wariness”??? WTF?!

    Oh how I hate candy-coated BS.

    It’s a F-ing scam! Is that clear enough for you now?

  45. June Says:

    I have just signed up as a distributor with Life Vantage. I have seen the results in my 72 year old mom after she had been taking Protandim for 4 months. I was completely unaware that she was taking anything until I asked her what she was doing. It had become clear to me that she was looking really good better than she had in a long time. Her skin looked thicker and more resiliant both on her face, hands, and arms which had gotten paper thin, and she had a bounce in her step which I hadn’t seen in her since she was about 50. When I asked what was she doing to look and feel so good she told me she had become a preferred customer of Protandim and True Science skin lotion. She was not selling it and could not profit by telling me about it. So you are saying by her telling me what had her feeling so good she broke the law? What ever happened to our free speech ammendment to be able to say what we want or is that only okay now when slamming Christianity. She never claimed if I took it I would feel great too, but who in their right mind seeing such results in an old person wouldn’t want to try it to see if they would feel better too and then try it for themselves? Does that make me close minded and stupid too? What about other products medicinal or otherwise such as restaurants they’re not proven that one is better than another just individuals opinions. People recommend products that worked well for them all the time everything from makeup or other skin care product, to cold medicine, to well you name if you like it it’s natural to share good news as well as if something doesn’t work so well. I just don’t see the big deal Nancy isn’t forcing you to run out and buy it she’s just telling what it’s done for her and I don’t see what’s wrong with that. She never claimed it would do that for you, but it has been proven to link oxidative stress with disease and the break down of the cells so if you take something that lowers the oxidative stress it follows that you will feel and look better. I think you should try it and then see if you’re still a skeptic.

  46. Protandim Scams Says:

    If she was not a distributor, it is not breaking the law. Nancy Leavitt is a distributor, so the the FTC endorsement guidelines listed here are different.

    Free speech has always taken a backseat to public safety. A famous example is that you cannot yell fire in a crowded theater.

    I don’t know what you are talking about slamming down Christianity. That’s not a topic discussed on this blog (at least I think, maybe there’s a comment someone left months ago on it).

    Other medicinal products have gone through clinical trials for FDA approval to legally make the claims they make. If you have a product that you think solves skin cancer, investors will give you billions if you can prove it to the FDA. LifeVantage clearly doesn’t believe they have that because in 6 years they haven’t attempted to submit the necessary paperwork, a process that takes 5 seconds.

    There is something called the placebo effect which you should look up and understand. With health care products a product that is known not to work can be perceived as working through the power of suggestion (Even when the person knows it is a placebo: http://abcnews.go.com/Health/placebos-work-deception-study/story?id=12462093). This means that science have to figure out which products actually work and which ones are relying the placebo effect (power of suggestion). Restaurants don’t claim to cure anything, other than hunger, in most cases. Since they all suit that purpose effectively, they don’t need to provide any further proof. You get a restaurant that says that they’ll cure cancer, however, you better believe that they’ll need to back that up with lots of clinical trials and proof.

    I think when you learn about the placebo effect and have read it do miraculous things in just about every MLM product, MonaVie, Xango, Mangosteen, etc. you realize that they all have two things in common:

    1. They haven’t been shown to work in placebo-controlled trials and the company hasn’t begun to get FDA approval for any condition that the product may help (okay, that’s two things)
    2. They are multi-level marketing products.

    Amazing coincidence that when a health product is sold through MLM it gains magical healing properties that aren’t found anywhere else in science… and the companies all choose to give up billions rather than show it works.

  47. Strangely Says:

    Nancy’s video is still up! 20k views so far. That’s a lot of personal viewing…. very narcissistic. Probably checking on that top lip which was totally removed – amazing surgery, no mark, no speech impediment at all. Amazing.

    The issue of having skin cancer for 20 years….(I don’t know if this is even possible, does anyone know? Is this cancer, or an infection? Or bollocks?)

    Her Facebook page (https://www.facebook.com/LifeVantagePro10Team) now has a link to a cancer study on PubMed and in her post of 7th June 2012 she makes the huge leap of connecting the discredited, flawed Protandim studies to this other study. The only link seemingly because it mentions cancer and Oxidative Stress. Protandum wasn’t used or even mentioned in the study!

    She’ll be claiming she’s a physicist like Albert Einstein next because they both wear shoes! That’s the level of disconnect in the reasoning.

    The study – http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3361160/

  48. Sade Says:

    Thank you for this format. I personally know two LV people (friends) who have been involved with Protandum for a few years. I have known these people (not a h/w team) for 37+ years. Sixth grade -we’ve vacationed together, played sports together ect. They love it and the company is always cheering them on. They feel energized and are energized with the sessions. Positive and upbeat people continually surrounding them with positive encouragement. The LV followers are genuine in that they believe in the product and genuinely want to share it. The value of being surrounded by a network of family friendly people is an incredible draw. The loyalty is to the LV community – not necessarily the product. LV products will come and go – Protandum is the flavor of the month. I tell you this because i also have been my friends accountant for many years. it’s possible, very probable the new recruits or LV downstream distributors may or may not ever be profitable. The out of pocket expenses in the 1st year can easily be $10,000. The cost to be exposed to the momentum seminars in addition to product easily adds up. Throw in the cost of the numerous informal get togethers with neighbors, friends, acquaintances, former co-workers – all in hopes of getting at least 1 person to sell under you. The ticker tape gets big. Not to overlook the expense of purchasing the look of success. clothing? car upgrade? The “appearance of success list” is endless continueing like a non-stop flight from NY to LA.
    The recruits are good people and LV provides a community of moral support. Are the recruits being brainwashed? Maybe. Is the LV group doing the brainwashing? Maybe they are. Are either the recruits or the LV recruiters harming anyone? No.

    I aspire to the counterfeit method. As the Treasury Dept (particular position) new hires are to handle paper currency 8 hours a day for weeks at a time. When a quality counterfeit bill crosses in, they recognize it immediately due to knowing the real deal.

    Marketing schemes play the same song – just a differnt station. The LV people are harmless. Of course they are going to be defensive. Nancy Leavitt is probably a very good person. A person you would want as your neighbor or as a sister. Her actions and reactions are from embarrassment. Was it ridiculous of her to make those claims? Absolutely. Her comments on the video that she said it was for private use – falls in the Barney Fife “citizens arrest” category. Is Protandum a good product? Yes. Will the product line produce good returns on the investment? No. Will you feel good about thinking, eating and behaving healthy with a great group of people? Yes. Is there anything that will convince otherwise? Not a chance.
    Thank you for the platform.

    Below is from the FTC website. Common sense real stuff. The counterfeit method:

    [Here are some important questions to ask your sponsor and distributors at different levels of the organization. Their responses can help you detect false claims about the amount of money you may make and whether the business is a pyramid scheme.

    What are your annual sales of the product? How much product did you sell to distributors? What percentage of your sales were made to distributors?
    One sign of a pyramid scheme is if distributors sell more product to other distributors than they do to the public.

    What were your expenses last year, including money you spent on training and purchasing products? How much money did you make last year — that is, your income and bonuses minus your expenses? How much time did you spend last year on the business? How long have you been in the business? How many people are in your downline?
    It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes to make money and how big a downline is needed to make money.

    What percentage of the money you made — income and bonuses minus your expenses — came from recruiting other distributors and selling them inventory or other items to get started?
    Another sign of a pyramid scheme is if the money you make depends more on recruiting — getting new distributors to pay for the right to participate in the plan — than on sales to the public.

    The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad. ]

  49. protandimscams Says:

    Thanks Sade for the long comment.

    You suggest that there’s no harm going on here. However, you say that just after saying, “The out of pocket expenses in the 1st year can easily be $10,000.” You also conclude it’s “very probable the new recruits or LV downstream distributors may or may not ever be profitable.” In fact studies show that around 99.5% of people in MLM schemes lose money. For the last 6+ years I’ve been writing about trying to help people reach financial freedom. A lot of the recruits here are being brought in thinking that they are pursuing that opportunity, when it really is a sheep in wolf’s clothing. In the world where most people don’t have enough to money to return, Americans can ill afford losing this kind of money.

    The other side of it is that the product is being talked up by distributors that it can cure things. Nancy is just one obvious example. I could have picked on many others, but her video and her high ranking combined to make the point, “These people are breaking the law to make money!” There’s a famous saying that ignorance of the law is no excuse. However, there’s no reason for ignorance either because it spelled out clearly in the LifeVantage Policies and Procedures that testimonies are not acceptable and possibly a violation of the FTC and FDA laws.

    These people may be harmless if consumers are smart enough to recognize the lies and the deception. However, unless they come across a website like this, they could think that Protandim is valid medical treatment and decent business opportunity, when it is in fact quite the opposite.

  50. Vogel Says:

    Sade said: “Are the recruits being brainwashed? Maybe”

    “out of pocket expenses in the 1st year can easily be $10,000″

    “Protandum is the flavor of the month”

    “LV provides a community of moral support.”

    I agree that Protandim is merely the flavor of the month, and the distributors are being brainwashed to spend outrageous sums in out-of -pocket expenses, and even that the company is providing a community of moral support (which the distributors have to PAY for incidentally). Since that’s the case, the company has no justification for advertising this as a business opportunity — they should be advertising it as a community support network instead, and one that costs a ridiculous amount of money to join.

    Sade said: “Are either the recruits or the LV recruiters harming anyone? No.”

    Yes they are and you’re an apologist for not being able to admit it (either that or a cretin for not being able to realize it). Telling a diabetic that they can substitute Protandim for insulin, or claiming that Protandim can cure cancer, has the potential to be very harmful indeed. Not to mention the impact of the financial harm and brainwashing inflicted, which you pointed out.

  51. Paula Says:

    She really is dishonest. One one hand she is claiming that this video has been taken down from youtube and ordering you to take it down from here where it generates negative publicity.
    Yet on the other the exact same video without any difference from the one here is located at http://www.youtube.com/watch?v=0MN9UFjDELk posted by agelessrejuvenator (Lifeadvantage site: protandimplus Legal Owner: Colin B Buckingham) who is a financial lender. You would think someone in the financial lending industry would know enough about rules to not be involved in snakeoil cureall testimonials like this. Of course, who would credit loan operators with having ethics. Dont some people call them loan sharks? Maybe there should be a new term ‘Protandim Sharks’. The stupid fish get eaten!

  52. Vogel Says:

    Good point. I always found it remarkable that so many people from the mortgage re-fi industry (sharks!) ended up plugging MLM crap like Protandumb after the real estate market (and the economy) collapsed. Bottom-feeding predators and clueless naifs seem to account for about 99.9% of the distributors.

  53. » Nancy Leavitt Still a Shameless Con Artist Says:

    […] We previously came across Nancy Leavitt, a PRO 10 (top level) Protandim distributor [Editor's Note: She says she's in the "Pro 10 Team" which may be the name of a company or organization and not representative of her current LifeVantage rank], in connection with illegal marketing claims she made back in 2010 alleging that the product cures skin cancer. […]


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