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LifeVantage makes a big deal about Dr. Joe McCord. However a little research shows this is unwarranted.
For example, LifeVantage lied about Joe McCord inventing Protandim. The true inventor of Protandim is Paul Myhill who has no background in science. Paul Myhill admits the following in an interview with Blogtalk radio:
"Because the core composition came from a very unlikely source – me – we initially decided to hide that fact for marketing purposes and instead rely on the impeccable background of Dr. McCord."
Having said that, it's worth asking who much Dr. Joe McCord was paid to be part of the deception. A look into the company's SEC files shows that Dr. Joe McCord’s Financial Interest In LifeVantage/Protandim is significant which included a 10% ownership in the company when he signed on in 2004, worth millions. Since then he's been granted over a million stock options meaning that he can gain millions more if the company performs well.
In this sense, Dr. Joe McCord is acting as a celebrity endorser, which is best summed up in this Dave Chappelle short comedy bit (note: minor adult language):
Originally posted 2011-09-10 00:27:10.This post involves:
Next: McCord Illegally Claims that Protandim Could Prevent Cancer/Alzheimer’s/Baldness in 5280 Magazine